Senior Regional Marketing Manager (DACH)

Culture Amp; Berlin; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Equity via ESPP

Learning programs

Wellbeing stipend

Parental leave

MacBook setup

Social impact days

Medical insurance (US/UK)

Zusammenfassung

Culture Amp is seeking a Senior Regional Marketing Manager for the DACH region, with responsibility for Benelux and Nordics. You will adapt global campaigns to local markets, drive pipeline and revenue, and collaborate with Sales, SDR, and Customer Experience to optimize demand generation.

Join a global team with a strong focus on regional strategy, data-driven decisions, and scalable content, including partnerships and community programs.

Qualifikationen

• 7+ years of B2B SaaS marketing experience or equivalent where you've driven pipeline and revenue in the UK/European markets.
• Ability to build markets from the ground up to drive ARR and expansion.
• Experience in international organizations with diverse viewpoints.
• Innovative and creative mindset with willingness to experiment in marketing.
• Proficiency with AI to improve processes and content generation.
• Strong analytical skills; familiarity with MarTech tools (Salesforce, HubSpot, ABM tools).
• Excellent collaboration and communication; influence cross-functional teams.

Aufgaben

• Establish regional plans translating GTM goals into local events and campaigns.
• Pipeline management with SDRs for new logo and expansion opportunities.
• Collaborate with Sales, SDR, CX, and Global Marketing to align plans and reporting.
• Create and translate content using AI for scalable localization.
• Leverage market insights to shape regional strategy for local needs.
• Plan and scale joint events and webinars with partnerships to accelerate deals.
• Develop and grow local Community Chapters to drive growth.
• Measure performance and optimize ROI across programs and channels.
• Manage local vendor relationships to ensure quality and budget adherence.

Kenntnisse

B2B SaaS marketing

German fluency

English fluency

Cross-functional collaboration

AI in marketing

MarTech (Salesforce HubSpot ABM)

International experience

Market building

C-suite ICP

Tools

Salesforce

HubSpot

Splash

6Sense

Jobbeschreibung

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high‑performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

As the Senior Regional Marketing Manager, you will lead our marketing strategy within DACH, in addition to building our Benelux and Nordics regions. Your goal is to drive pipeline and revenue by adapting global campaigns for local impact. You will collaborate closely with the EMEA marketing team, global demand generation and customer marketing groups, and key internal partners like Sales, SDR, Customer Experience, and People Science.

• Establish regional plans that translate GTM goals into local events and campaigns. Partner with the Snr Events Manager plus global Lifecycle and Demand Gen teams to localise messaging and content for local buyers, driving pipeline and revenue growth across new logo and expansion efforts.
• Pipeline Management: Partner with SDR teams on targeted events and regional campaigns to build and manage a robust pipeline of new logo and expansion opportunities, ensuring all KPIs are met.
• Cross-Functional Collaboration: Represent the markets across global marketing forums, acting as the local champion for various disciplines. Collaborate closely with Sales, SDR, People Science, and Customer Success to align quarterly plans, run retrospectives, and ensure seamless lead follow‑up through to opportunity conversion.
• Content creation and translation development utilising AI to establish scalable ways to create and localise content.
• Business acumen and influence: Leverage market, customer, and competitor insights to shape regional strategy, providing feedback to global teams to align messaging with local needs.
• Leveraging local partners to run joint events and webinars that generate pipeline and accelerate deals. Working with the Global Partnership Director and EMEA Sales teams to plan, develop and scale the channel.
• Nurturing and building out the local Community Chapters programme - developing it as a flywheel for growth, managing local chapter leads and supporting programming where necessary
• Performance Tracking: Measure the success of your marketing efforts and use data to refine and improve your results.
• Manage the ROI, demonstrating performance and making trade‑offs that maximise impact across programs and channels.
• Manage local vendor relationships to deliver high‑quality executions on time and within budget.

Success in this role means:

• Pipeline and revenue targets are met with conversion improving quarter over quarter
• Regionalisation of global campaigns land effectively within our ICP; insights from the region systematically inform global messaging and content
• Outstanding sales partnership is strong and visible—shared plans, clear cadences, aligned reporting, and measurable acceleration on top accounts and opportunities.
• The budget is proactively managed with clear ROI narratives and a test‑and‑learn roadmap tied to pipeline impact.

You have:

• Ideally 7+ years of B2B SaaS marketing experience or equivalent relevant experience where you've driven measurable pipeline and revenue in the UK market
• Confidence in building a market from the ground up to drive new business acquisition (ARR), expand from the existing customer base (NRR), and elevate the brand presence within the UK.
• Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them
• A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
• You’re confident with using AI and have examples of where you’ve experimented to improve processes and/or created content to drive results
• Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.
• Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigour.
• A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
• Experience working with C Suite ICP and the concept of the buying committee
• Speak native‑level German and fluent English

Nice to have:

• Customer/Community Marketing experience
• HRTech background
• Familiarity with partnership programs and co‑marketing initiatives
• Additional European languages

Perks & Benefits

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long‑term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end‑of‑year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A MacBook and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [e-mail].