Sr Amazon Marketing Manager

Vanatari; Berlin; Hybrid; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Vanatari in Berlin is seeking a Sr Amazon Marketing Manager to lead paid growth across our European brands. You will own PPC, automation, and reporting to the Marketplaces Lead, collaborating with Country Managers across Germany, Italy, France, the UK, Spain and adjacent markets.

This hands-on role requires an analytical mindset, an automation-first approach, and the ability to scale campaigns across markets. Fluency in English is required; German is a plus.

Qualifikationen

• 3–5+ years of hands-on experience managing Amazon PPC campaigns across multiple marketplaces.
• Track record of hitting ACOS / TACOS targets while scaling spend profitably.
• Experience with PPC automation tools (Perpetua or similar) is a strong plus.

Aufgaben

• Run and manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) across all markets and brands.
• Build and maintain campaign structures per ASIN and per country; own bid and budget management.
• A/B test creatives, placements, and audiences to improve performance.
• Operate PPC automation via Perpetua and develop scalable playbooks.
• Collaborate with Pricing & Deals, Brand Incubation, and Content teams to align paid execution.

Kenntnisse

Amazon PPC

ACOS targets

Data-driven decision making

Campaign optimization

Tools

Perpetua

Datadive

Helium10

Nova Analytics

Sellerboard

n8n

Jobbeschreibung

Vanatari is a House of Brands that builds and scales modern preventive health brands in Europe. Our brands combine science-backed products, strong digital capabilities, and distinctive brand building to serve consumers across multiple markets and channels. Our portfolio currently includes brands such as Vegavero and Wowtamins, with further expansion planned in the coming years. We operate in a fast-moving, highly international environment with a strong focus on operational excellence, scalability, and long-term brand building.

The Role

We are looking for a Sr Amazon Marketing Manager to run paid growth in-house across our entire portfolio and every market we operate in. As we move from market owners running everything themselves to a model of clear ownership and shared functions, this role becomes the central engine for advertising performance: owning the PPC stack, automating what can be automated, and giving every Country Manager the campaigns and insights they need to grow their market profitably.

You will report to the Marketplaces Lead and work day to day with Country Managers across Germany, Italy, France, the UK, Spain and our adjacent markets. This is a hands-on, high-autonomy role for someone who lives in the numbers, builds for scale, and would rather automate a task than do it twice.

What You’ll Do

Campaign Management & Execution

• Run and execute Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) across all markets and brands
• Build and maintain campaign structures per ASIN and per country
• Own bid and budget management, keyword harvesting, and negative targeting
• A/B test creatives, placements, and audiences to improve performance

PPC Automation & Scale

• Own and operate our PPC automation via Perpetua
• Build the rules, guardrails, and workflows that let campaigns scale across markets without scaling manual effort
• Codify what works into repeatable, automated playbooks

Performance & Profitability

• Hit and defend ACOS / TACOS targets while growing ad revenue across the portfolio
• Track performance daily and act fast on what the numbers tell you
• Balance efficiency with the rank and growth goals of each market
• Report performance clearly to Country Managers: what changed, why, and what you’re doing about it
• Translate advertising and search data into recommendations on listings, pricing, and selection
• Coordinate DSP via agency partners as the channel is evaluated and scaled
• Partner with Pricing & Deals, Brand Incubation, and Content so paid execution stays aligned across the business

What Success Looks Like

• ACOS / TACOS on target across markets, with ad revenue growing
• A PPC engine that runs on automation and clear playbooks, not manual firefighting
• Country Managers who trust the function and get the insight they need, on time
• New product and brand launches supported with fast, effective paid execution
• Continuous, measurable improvement, cycle over cycle

What We’re Looking For

Experience

• 3–5+ years of hands-on experience managing Amazon PPC, ideally across multiple marketplaces
• Track record of hitting ACOS / TACOS targets while scaling spend profitably
• Experience with PPC automation tools (Perpetua or similar) is a strong plus
• Background in supplements, FMCG, food, cosmetics, or a similar consumer category is a plus

Skills

• Deep fluency with Amazon Advertising and automation software e.g Pepetua
• Strong command of the core metrics (ACOS, TACOS, ROAS, ad revenue) and the ability to decide from data
• Comfortable with keyword and market research tools (Datadive, Helium10) and reporting tools (Nova Analytics, Sellerboard)
• An automation mindset, at ease with rules, workflows, and tools like n8n / AI to remove manual work
• Fluent in English; German is a plus

Why Join Vanatari?

• Be part of a fast-growing European consumer health platform
• Own paid growth across a portfolio of meaningful brands with international reach
• High ownership and impact from day one
• A flat, entrepreneurial environment with direct access to leadership
• Build scalable, automation-first foundations rather than inherit legacy process
• Based in Berlin with a hybrid work model