Head of Social Media

iTalent PLUS; Dobel; Vor Ort; EUR 110.000 - 170.000; Vollzeit

Zusammenfassung

iTalent PLUS is seeking a seasoned Head of Social Media to lead the development and execution of our global social media strategy. This senior leadership role will drive brand awareness, audience growth, engagement, and customer acquisition across international markets.

The role blends strategic leadership with hands-on execution, managing internal teams and external agencies while identifying growth opportunities in a regulated digital environment.

Qualifikationen

• Minimum 5 years in social media marketing.
• At least 2 years leading a social media team.
• Proven track record with measurable commercial impact.
• Experience across international markets.
• Strong analytics and ROI measurement.
• Experience with regulated digital industries is a plus.

Aufgaben

• Develop and execute a global social media strategy across major platforms.
• Drive brand awareness, growth, engagement, and customer acquisition.
• Lead internal teams and external agencies; manage budget.
• Monitor KPIs and provide actionable insights.
• Collaborate with Marketing, CRM, Product, and Branding teams.

Kenntnisse

Social media marketing

Team leadership

Stakeholder management

Analytics

Content creation

Paid social advertising

Regulatory awareness

Jobbeschreibung

Our client is seeking an experienced Head of Social Media to lead the development and execution of its global social media strategy. This is a senior leadership role responsible for driving brand awareness, audience growth, engagement, and customer acquisition across multiple international markets.

The successful candidate will combine strategic leadership with hands‑on execution, managing both internal teams and external agencies while identifying innovative growth opportunities in a highly competitive and regulated digital environment.

Key Responsibilities

Social Media Strategy

• Develop and execute a comprehensive global social media strategy across all major platforms.
• Drive brand awareness, customer acquisition, and audience engagement.
• Identify emerging trends and implement innovative social media initiatives.
• Develop social listening strategies to monitor brand sentiment and market trends.

Content & Campaign Management

• Oversee the creation and distribution of engaging social media content.
• Ensure brand consistency across all social channels.
• Support integrated marketing campaigns in collaboration with Marketing, CRM, Product, and Branding teams.
• Manage influencer partnerships and external collaborations.

Team Leadership

• Lead, mentor, and develop the Social Media team.
• Manage relationships with external agencies and third-party partners.
• Foster a high‑performing, collaborative team environment.
• Allocate resources and manage the social media budget effectively.

Performance & Growth

• Monitor campaign performance and key social media KPIs.
• Analyse data and provide actionable insights to optimise performance.
• Develop innovative growth strategies to increase reach, engagement, and market penetration.
• Stay up to date with platform developments, industry trends, and regulatory changes.

Requirements

• Minimum 5 years of experience in Social Media Marketing.
• At least 2 years of experience leading a social media team.
• Proven track record of delivering successful social media strategies with measurable commercial impact.
• Experience managing multiple social media platforms across international markets.
• Strong understanding of content creation, community management, paid social advertising, and social media analytics.
• Experience managing external agencies and third-party partners.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical mindset with experience measuring campaign performance and ROI.
• Creative thinker with the ability to develop innovative social media campaigns.
• Experience operating within regulated or highly competitive digital industries will be considered an advantage.