Senior Sales Manager – Mobile Performance Advertising

REPLUG; Berlin; Remote; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Home Office support for remote setup

Mentoring sessions

Remote work across the EU

Vouchers and discounts

24 vacation days per year

High autonomy

Direct access to founders

Education budget

Job summary

REPLUG in Berlin is seeking a Senior Sales Manager to win new business for its performance advertising offering, working directly with the co-founder. This senior individual contributor will own the full sales cycle, build pipelines, negotiate terms, and align with advertising and growth teams across Europe.

You will target app advertisers, manage relationships, and contribute to revenue growth with a hunter mentality and strong commercial judgment.

Qualifications

• 3–5 years of relevant sales experience in mobile performance advertising.
• Experience selling performance-based campaigns (CPI/CPA) to app advertisers or agencies.
• Evidence of sourcing and closing new business.
• Ability to run the full sales cycle independently from first contact to close.
• Strong understanding of mobile attribution, MMPs, traffic quality, and advertiser KPIs (CPA, ROAS, retention, LTV).

Responsibilities

• Generate new business by building and managing your own pipeline through outbound outreach, industry relationships, referrals, and inbound opportunities.
• Own the full sales cycle: discovery calls, proposals, negotiations, and deal progression to signature and handover.
• Sell with a delivery-aware mindset: explain traffic sources, models, measurement, and campaign requirements; align with delivery teams.
• Keep CRM up-to-date and share market intelligence to improve targeting, outreach, and proposals.

Skills

Mobile performance advertising

New business development

Full sales cycle

Pipeline building

Negotiation

CRM / forecasting

English proficiency

Industry networking

Job description

About REPLUG

REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value, and long-term business growth.

From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently, reduce dependency on saturated acquisition channels, and build sustainable growth.

Our work combines strategic thinking with hands‑on execution across App Store Optimization, Paid User Acquisition, CRM, measurement, and mobile growth consulting.

We are looking for a Senior Sales Manager to win new business for REPLUG’s performance advertising offering, working directly with the co‑founder.

Your focus will be helping app advertisers acquire users through performance-based campaigns, including fixed CPI/CPA models, OEM advertising, and alternative acquisition channels.

This is a senior individual contributor role with ownership of the full sales cycle. You will identify opportunities, open conversations, understand advertisers’ growth challenges, and turn qualified prospects into active clients.

We are looking for someone with a hunter mentality and the commercial judgment to build lasting business. You know how to create your own pipeline, earn the attention of experienced buyers, and move deals forward.

Your responsibilities

Generate new business

• Build and manage your own pipeline through targeted outbound, industry relationships, referrals, and relevant inbound opportunities.

• Identify app advertisers whose acquisition objectives, budgets, and technical setup fit our performance advertising offering.

• Develop relationships with decision‑makers across user acquisition, growth, and marketing teams.

Own the full sales cycle

• Lead discovery calls to understand acquisition challenges, existing channel mix, performance targets, and buying criteria.

• Build proposals that connect our offering to the advertiser’s business objectives.

• Negotiate pricing and commercial terms, balancing client expectations with profitable business for REPLUG.

• Own follow‑ups and deal progression through to signature and campaign handover.

Sell with a strong understanding of delivery

• Explain our traffic sources, buying models, measurement approach, and campaign requirements clearly.

• Work with our supply and operations teams to validate opportunities and set realistic expectations around performance and scale.

• Ensure a clear handover covering agreed KPIs, budgets, attribution requirements, and commercial commitments.

Improve how we sell

• Keep HubSpot updated with accurate opportunities, next steps, and revenue forecasts.

• Use results and prospect feedback to improve targeting, outreach, and proposals.

• Share market intelligence with the founders and delivery teams, including advertiser needs, competitor positioning, and emerging opportunities.

Represent REPLUG

• Attend relevant industry events to develop relationships and generate business.

• Build a credible presence in the mobile advertising ecosystem through informed conversations and consistent follow‑through.

What you bring

• 3-5 years of relevant sales experience, with a proven track record selling mobile performance advertising to app advertisers or agencies.

• Experience selling performance‑based campaigns, including CPI/CPA models, with familiarity across OEM advertising, ad networks, DSPs, rewarded traffic or other alternative acquisition channels.

• Evidence of personally sourcing and closing new business.

• The ability to run the full sales cycle independently, from first contact to commercial negotiation and close.

• A practical understanding of mobile attribution, MMPs, traffic quality, fraud prevention, and advertiser KPIs such as CPA, ROAS, retention, and LTV.

• The judgment to qualify opportunities properly and challenge expectations when the commercial or delivery fit is weak.

• A relevant industry network and the ability to build relationships beyond your existing contacts.

• A structured approach to prospecting, follow‑ups, CRM management, and forecasting.

• Business‑fluent English. Additional European languages are a plus.

Benefits

• Home Office support for your remote setup.

• Mentoring sessions to support your professional development.

• Remote work flexibility based across the European Union.

• Vouchers and discounts.

• 24 vacation days per year.

• High autonomy, zero bureaucracy

• Direct access to founders and decision‑makers

• Education budget (courses, conferences, certifications)