Head of Sales - Mobile Performance Advertising

REPLUG; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Home Office support

Mentoring sessions

Remote work across EU

Vouchers and discounts

24 vacation days per year

Competitive base + commission

High autonomy

Job summary

REPLUG is seeking a hands-on Head of Sales to own the Performance Ads division and drive new business. You’ll start as senior revenue owner, close deals, and scale the team following growth projections. This is a building-from-scratch, high-autonomy role with direct access to founders.

You’ll generate pipeline through outbound and inbound channels, lead discovery calls, and shape the commercial positioning as you scale across the European market.

Qualifications

• 5–7 years of experience selling mobile app marketing or mobile-related services in a SaaS company
• Proven track record of closing mid- and high-ticket deals
• Strong understanding of the mobile ecosystem (UA channels, attribution, ROAS, LTV, SKAN, MMPs)
• Experience running full sales cycles independently
• Strong entrepreneurial mindset
• Comfortable with outbound prospecting
• Business-fluent English is a must (additional European language is a plus)
• Must have previous agency experience

Responsibilities

• Own revenue generation for the Performance Ads division.
• Generate pipeline through outbound and inbound channels.
• Lead discovery calls and pitch our services to mobile companies.
• Close deals across OEM ads, Ad Networks, Programmatic, and rewarded traffic.
• Run the full sales cycle: Prospect → qualify → pitch → negotiate → close.
• Manage deals end-to-end.
• Build the sales engine and refine the sales playbook.
• Develop scalable outbound strategies and repeatable frameworks.
• Work directly with the founders to shape commercial positioning.
• Represent the company at events and potentially speak engagements.

Skills

Mobile app marketing

SaaS sales

Mid/high-ticket closes

Mobile ecosystem

Outbound prospecting

English fluency

Agency experience

Job description

About REPLUG

REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value, and long-term business growth.

From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently, reduce dependency on saturated acquisition channels, and build sustainable growth.

Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement, and mobile growth consulting.

We’re now looking for a Head of Sales to take ownership of our Performance Ads division, working alongside the founder and the performance team

This is a hands-on sales role. You will start as the senior revenue owner to drive new business and shape how we sell. Your first mission is to close deals and grow the team following the revenue growth projection.

If you’re looking for a comfortable corporate Head of Sales role with SDRs and a large team already in place, this isn’t it.

If you enjoy building, selling, and scaling something from the ground up, with no politics and just growth opportunities, you’ll love it here.

Your responsibilities

Own revenue generation

Generate pipeline through outbound and inbound channels

Lead discovery calls and pitch our services to mobile companies

Close deals for our Performance Ads division (CPI/A), across OEM ads, Ad Networks, Programmatic, and rewarded traffic.

Run the full sales cycle

Prospect → qualify → pitch → negotiate → close

Manage deals end-to-end

Build the sales engine

Help refine our sales playbook

Develop scalable outbound strategies

Turn successful sales motions into repeatable frameworks

Work directly with the founders

Help shape our commercial positioning

Influence new business opportunities and markets in which to scale activities

Represent the company

You will be joining industry events and potentially represent the company with speaking engagements.

We are building the team from the ground up. If you enjoy selling, building strategies, and getting things done, then we are looking for you.

Requirements

• Between 5 and 7 years of experience selling mobile app marketing or Mobile-related services in a SaaS company is a must

• Proven track record of closing mid- and high-ticket deals

• Strong understanding of the mobile ecosystem (UA channels, attribution, ROAS, LTV, SKAN, MMPs)

• Experience running full sales cycles independently

• Strong entrepreneurial mindset

• Comfortable with outbound prospecting

• Business-fluent English is a must (any additional European language is a plus)

• Must have previous agency experience

This Role Is Not for You If

You want a pure management role

You rely heavily on SDRs to generate pipeline

You prefer large corporate environments with fixed processes

Working conditions and perks

• Home Office support for your remote setup.

• Mentoring sessions to support your professional development.

• Remote work flexibility based across the European Union.

• Vouchers and discounts.

• 24 vacation days per year.

• Competitive base + performance-driven commission

• High autonomy, zero bureaucracy

• Direct access to founders and decision-makers

• Education budget (courses, conferences, certifications)