Senior Sales Manager Germany（Utility PV & BESS）

GoodWe; Deutschland; On-site; EUR 90,000 - 120,000; Full time

Job summary

GoodWe in Germany is seeking a senior sales professional to build strategic relationships with utilities, EPCs, IPPs and industrial clients. You will lead complex deals across the utility PV and energy storage sectors, from opportunity mining to contract closure.

You will perform market analysis, track trends, and collaborate with cross-functional teams (SR/FR) to deliver tailored solutions. You will drive the full sales cycle, ensure timely payments, and help achieve ambitious targets while

Qualifications

• 5+ years of proven sales or account management experience in utility PV, energy storage, or renewable energy.
• Proven track record in utility-scale PV and BESS projects (>100 MW) from identification to closure.
• Strong network with German EPC, IPP, utilities, or clients; relationships are a plus.
• Fluent in German and English (written and verbal) with senior-level negotiation and presentation skills.
• Cross-functional collaboration with technical, solution, and field teams.
• Strategic mindset to analyze market trends and competitors.
• Self-driven with a track record of meeting or exceeding sales targets.

Responsibilities

• Develop and maintain strategic relationships with key clients in Germany.
• Conduct market research to identify opportunities and analyze trends in utility PV and energy storage.
• Lead the entire utility sales cycle from outreach to contract closure to meet targets.
• Collaborate with Solution Representatives and Field Representatives to deliver tailored solutions.
• Ensure timely payments and maintain healthy cash flow.
• Coordinate with HQ and local technical teams for product updates and training.

Skills

Sales experience

Account management

German & English fluent

Network with EPC/IPP/utilities

Cross-functional collaboration

Strategic market analysis

Target-driven

Job description

1.Develop and maintain strong strategic relationships with key clients, including utilities, industrial plant owners, engineering, procurement, and construction (EPC) companies in Germany.

2. Conduct market research to identify potential business opportunities, track market trends, and analyze competitors' activities in the utility PV and energy storage sectors.

3. Lead the entire utility sales cycle, from initial client contact and opportunity mining to proposal submission, negotiation, and contract closure, ensuring the achievement of sales targets.

4. Collaborate closely with cross - functional teams, such as Solution Representatives (SR) and Field Representatives (FR), to provide comprehensive solutions that meet clients' needs and ensure smooth project implementation.

5. Ensure timely collection of payments from clients, manage accounts receivable, and maintain healthy cash flow for the business.

6. Collaborate closely with HQ and local technical teams, ensuring regular updates on product information, training, and customer feedback.

Qualifications

• Minimum 5 years of proven sales or account management experience in the utility PV, energy storage, or renewable energy industry.
• Proven track record in utility-scale PV and BESS projects (>100 MW) from opportunity identification to contract closure.
• Strong network with German EPC, IPP, utilities, or clients; existing relationships are a plus.
• Fluent in German and English (written and verbal) with the ability to negotiate and present at a senior level.
• Cross-functional collaboration experience, working with technical, solution, and field teams to deliver tailored client solutions.
• Strategic mindset with the ability to analyze market trends, competitor activities, and business opportunities.
• Self-driven, results-oriented, with a track record of meeting or exceeding sales targets.