- Identify high-potential markets and establish distribution relationships connecting working families with affordable supplemental life and health coverage
- Drive revenue growth through direct sales activity, agent development, and awareness of Globe Life Benefits products
- Provide strategic direction, performance coaching, and accountability frameworks for the regional sales organization
- Analyze geographic, demographic, and economic data to identify market opportunities
- Develop territory plans prioritizing market entry, account targeting, and awareness-building activities
- Partner with market analytics teams to validate opportunity assessments and refine territory boundaries
- Design multi-year regional growth strategies and recommend territory assignments
- Promote supplemental life insurance, accidental death, and related benefit products through community engagement, employer outreach, and direct sales
- Represent Globe Life at industry events, benefit fairs, union halls, and professional associations
- Collaborate with marketing on regional messaging and collateral
- Advise brokers and clients on product features, underwriting, enrollment, and claims support
- Meet or exceed individual and regional new-business production targets
- Conduct direct sales presentations to individual and group clients through product selection, application, and enrollment
- Maintain CRM prospect pipelines and track activity, conversion rates, and revenue forecasts
- Monitor in-force business, identify lapse risk, and implement retention and re-enrollment strategies
- Hold accountability for regional quota attainment across agents and distribution partners
- Recruit, onboard, and develop Regional Sales Directors
- Provide ongoing coaching, feedback, and accountability frameworks
- Conduct one-on-one reviews with Regional Sales Directors
- Identify high-potential directors and design leadership development pathways
- Collaborate with VP-level leadership on goals, territory assignments, and resource allocation
- Develop broker relationships and generate new business while protecting existing revenue
- Provide broker coaching, field ride-alongs, joint sales calls, and product training
- Set broker performance expectations and lead junior sales staff development programs
- Ensure broker licensing, compliance, and adherence to ethical sales standards
- Develop employer, association, union, and affinity-organization relationships
- Design and deliver worksite enrollment programs with HR, benefits administrators, and enrollment support staff
- Negotiate access agreements and benefit communication strategies
- Manage key regional accounts with multi-year enrollment and revenue objectives
- Ensure compliance with insurance regulations, DOI requirements, and internal policies
- Complete continuing education, product training, and compliance certifications
- Escalate compliance violations, market conduct concerns, and ethical irregularities
- Ensure agents follow approved scripts, suitability standards, and disclosure requirements
- Prepare weekly, monthly, and quarterly performance reports
- Use data and market intelligence tools to identify trends, competitive activity, and opportunities
- Present regional business reviews and resource-allocation recommendations to VP-level leadership
Requirements
- Bachelor's degree in Business, Finance, Marketing, Communications, or a related field preferred
- Equivalent combination of education and directly relevant professional experience will be considered
- Advanced degree (MBA or equivalent) or executive-level professional development is a plus
- 6+ years of insurance sales experience, with significant experience in life, supplemental life, or worksite benefits
- 3+ years in a regional director, territory manager, or equivalent field leadership role managing a distributed team
- Demonstrated record of building high-performing regional distribution networks from early-stage market entry through sustained revenue growth
- Track record of developing sales talent, building leadership pipelines, and elevating team performance through coaching and accountability
- Experience managing multi-state operations, multi-year strategic planning, and significant revenue responsibility; $5M+ regional NAP preferred
- Strong executive communication and stakeholder influence skills; experience presenting to C-suite and senior leadership audiences
- Advanced data-driven decision-making skills; experience using market analytics for territory planning and resource allocation
- Active Life & Health Insurance Producer license required at hire
- Ability to obtain non-resident licenses across the full assigned regional footprint within 90 days
- Ability to work in a field-based environment with significant regional travel, potentially exceeding 50-70% of working time
- Occasional visits to Globe Life's home office in McKinney, Texas
- Valid driver's license, insurable driving record, and reliable personal transportation
- Dedicated, professional home office environment suitable for video conferences and administrative work
- Reliable and predictable attendance of the assigned shift
- Ability to work full time and/or part time based on position specifications
Core Competencies
Demonstrates expertise in insurance sales, particularly in life and supplemental life products, with a strong focus on developing regional distribution networks and driving revenue growth. Proven ability to lead and coach teams, manage multi-state operations, and utilize data-driven decision-making for strategic planning.
Highest-signal resume keywords
- Insurance Sales Experience
- Regional Director Leadership
- Data-Driven Decision-Making
- Life & Health Insurance Producer License
- Revenue Growth Strategy
Hard Skills
- Market Analysis
- Sales Presentations
- Performance Coaching
- Territory Planning
- Account Management
- Compliance Management
- Strategic Planning
- Broker Relationship Development
- Enrollment Program Design
- Revenue Forecasting
Soft Skills
- Executive Communication
- Stakeholder Influence
- Team Development
- Coaching
- Accountability
Certifications & Qualifications
- Active Life & Health Insurance Producer License
- Continuing Education Certifications
Industry Keywords
- Supplemental Life Insurance
- Worksite Benefits
- Regional Sales
- Distribution Networks
- Insurance Regulations
Tools & Technologies
- CRM Software
- Market Intelligence Tools
- Data Analytics Tools