AVP, Marketing Strategy – Analytics

Jobtailor; Deutschland; Remote; EUR 120.000 - 170.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior leader to drive marketing and distribution analytics across Local Agent, Call Center, Partnerships, and Internet channels. You will translate enterprise priorities into channel-level strategies, forecasts, and performance roadmaps, while owning lead analytics from generation to retention.

You will partner with marketing and channel leaders to optimize spend, grow qualified lead flow, and develop growth models guiding recruitment and expansion.

Qualifikationen

• Bachelor's degree required; advanced degree preferred.
• 10+ years in strategy, analytics, planning or related leadership roles.
• Insurance or financial services experience preferred.
• Proven leadership building high-performing analytics teams.
• Strong ownership of multi-channel strategy and analytics.

Aufgaben

• Lead marketing and distribution strategy across multiple channels.
• Translate priorities into annual and multi-year channel plans and forecasts.
• Establish KPIs and lead operational analytics for the distribution funnel.
• Own lead analytics from generation to conversion and retention.
• Partner with marketing and channel leaders to optimize spend and flow.
• Develop growth models guiding recruitment, expansion, and territory coverage.
• Translate data into actionable recommendations for sales growth.
• Build dashboards, self-service tools, scorecards, and decision-support.
• Deliver proactive insights and executive narratives on opportunities and risks.
• Monitor market, competitor, economic, and distribution trends.
• Lead cross-functional initiatives through implementation and adoption.
• Establish analytics standards and data-quality expectations.
• Build and develop a strategy and analytics team (~4 professionals).

Kenntnisse

Lead Marketing Strategy

Operational Analytics

Sales-Funnel Analytics

Team Leadership

Data Visualization

Executive-Level Communication

Cross-Functional Leadership

Ausbildung

Bachelor's degree

Advanced degree preferred

Tools

Dashboard Development

Forecasting

Modeling

Decision-Tool Design

Self-Service Tools

Scorecards

Data Quality Standards

Jobbeschreibung

• Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels


• Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps


• Establish key performance indicators and lead operational analytics across the distribution funnel


• Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps and drive corrective action


• Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend


• Develop agent growth and market opportunity models guiding recruiting, expansion, investment, territory coverage, and channel capacity decisions


• Translate data into recommendations that help agents grow their businesses and strengthen sales execution


• Build dashboards, self-service tools, scorecards, and decision-support capabilities


• Deliver proactive insights, scenarios, and executive narratives communicating opportunities, risks, and tradeoffs


• Monitor consumer, competitor, economic, technology, and distribution trends


• Lead cross-functional initiatives from problem definition through implementation and operating adoption


• Establish analytics standards, metric definitions, data-quality expectations, and performance routines


• Build, coach, and develop a strategy and analytics team of approximately four professionals

Requirements

• Bachelor's degree required; advanced degree preferred


• 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline


• Insurance or financial services experience preferred


• Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams


• Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning


• Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness


• Experience supporting field agent, call center, partnership, and digital or direct distribution models


• Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design


• Executive-level communication and influence


• Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption


• Proactive, externally oriented perspective on customer, competitor, technology, and distribution trends

Core Competencies

Demonstrates expertise in leading marketing and distribution strategies, with a strong focus on analytics, operational performance, and team development. Proven ability to translate data into actionable insights that drive growth and optimize channel effectiveness.

Highest-signal resume keywords

• Lead Marketing Strategy


• Operational Analytics


• Sales-Funnel Analytics


• Team Leadership


• Data Visualization

Hard Skills

• Analytics


• Forecasting


• Modeling


• Dashboard Development


• Lead Generation


• Conversion Optimization


• Investment Effectiveness


• Performance Metrics


• Data Quality Standards


• Decision-Tool Design

Soft Skills

• Executive-Level Communication


• Influence


• Proactive Perspective


• Cross-Functional Leadership


• Coaching

Industry Keywords

• Insurance


• Financial Services


• Distribution Models


• Market Opportunity Models


• Consumer Trends

Tools & Technologies

• Self-Service Tools


• Scorecards


• Dashboards