Senior Programmatic Specialist

iTalent PLUS; Dobel; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

iTalent PLUS is seeking a Senior Programmatic Specialist to join its Performance Marketing team. The role targets data-driven digital marketing with hands-on programmatic experience across DSPs, optimization of campaigns, and accurate tracking and attribution.

You will manage high-volume programs, enhance audience targeting, and collaborate cross-functionally to improve attribution and campaign efficiency. Prior iGaming or high-performance marketing experience is a plus.

Qualifikationen

• 3+ years of hands-on programmatic advertising experience.
• Experience managing campaigns across DSPs such as DV360 and Adform.
• Solid understanding of DSPs, SSPs, header bidding and PMP deals.
• Experience with Google Tag Manager and campaign tracking.
• Strong analytics using Excel, SQL or similar tooling.

Aufgaben

• Plan, execute, and optimise programmatic campaigns across leading DSPs (DV360, Adform) and related networks.
• Monitor campaign performance; optimise bidding, pacing, targeting and budgets.
• Develop audience targeting and retargeting strategies using first-party and third-party data.
• Configure and manage tracking pixels, floodlights, and attribution events; improve reporting and efficiency.

Kenntnisse

Programmatic Advertising

DV360

Adform

DSPs/SSPs/Private Marketplace

Analytics

Google Tag Manager

Tools

Excel

SQL

Google Tag Manager

Jobbeschreibung

Our client is seeking a Senior Programmatic Specialist to join its Performance Marketing team. This role is ideal for a data-driven digital marketing professional with strong hands-on experience in programmatic advertising and performance marketing.

The successful candidate will be responsible for managing high-volume programmatic campaigns, optimising performance across DSPs, improving audience targeting, and ensuring accurate campaign tracking and attribution.

Key Responsibilities

Campaign Management

• Plan, execute, and optimise programmatic campaigns across leading DSPs, including Display & Video 360 and Adform.
• Monitor campaign performance and optimise bidding, pacing, targeting, and budgets.
• Develop audience targeting and retargeting strategies using first-party and third-party data.
• Implement Dynamic Creative Optimisation (DCO) strategies to improve campaign performance.

Performance & Analytics

• Configure and manage campaign tracking, pixels, floodlights, and event measurement.
• Analyse campaign performance data to identify optimisation opportunities.
• Improve traffic quality through fraud prevention and traffic filtering techniques.
• Collaborate with internal teams to enhance attribution, reporting, and campaign efficiency.

Technical Optimisation

• Work with Google Tag Manager and tracking technologies to ensure accurate data collection.
• Troubleshoot campaign delivery, inventory issues, and performance discrepancies.
• Stay up to date with industry developments, privacy changes, and programmatic best practices.

Requirements

• Minimum 3 years of hands-on experience in Programmatic Advertising.
• Strong experience managing campaigns across DSPs such as DV360 and Adform.
• Solid understanding of DSPs, SSPs, Header Bidding, and Private Marketplace (PMP) deals.
• Experience with Google Tag Manager and campaign tracking.
• Strong analytical skills with experience using Excel, SQL, or similar reporting tools.
• Excellent understanding of digital advertising performance metrics and optimisation techniques.
• Previous experience within iGaming or other high-performance digital marketing environments will be considered a strong advantage.