Senior Performance Marketing Manager, Multi-Channel

Jobtailor; Mannheim; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Jobtailor seeks a senior Performance Marketing Lead to drive multi-channel campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube. You will develop test-and-learn architectures, cost-efficient strategies and data-driven actions to lift conversions, ROAS and LTV.

You will manage budgets, report to executives and mentor junior colleagues while collaborating with brand, content and strategy teams to align performance and brand goals.

Qualifikationen

• At least 5 years' professional experience in performance marketing with demonstrable results.
• Deep expertise in Google Ads and Meta Ads with expert-level bidding strategies and audience architectures.
• Experience independently managing budgets over €30,000 per month.
• Experience in strategic client consulting.
• Strong analytical skills.
• Experience with conversion optimization and data-driven decision making.
• Nice-to-have: TikTok/Pinterest/YouTube ads at campaign-management level.
• Nice-to-have: Knowledge of web tracking and analytics (GA4, GTM, sGTM).
• Nice-to-have: Experience with AI-supported tools in performance marketing (Similarweb, Smartly, Performance Max).
• Nice-to-have: CRO methodology knowledge (heatmaps, UX testing).

Aufgaben

• Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube.
• Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers.
• Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value.
• Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders.
• Mentoring junior colleagues and knowledge transfer.
• Co-development and documentation of agency standards, tool evaluations and internal best practices.
• Close collaboration with brandformance, content and strategy teams to align performance and brand strategy.
• Active contribution to the service portfolio in tracking, analytics and AI-supported marketing.
• Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000.
• Technical leadership and coaching of junior colleagues.

Kenntnisse

Performance marketing

Google Ads management

Meta Ads management

Budget management

Data-driven decision making

Tools

Google Tag Manager

Google Analytics 4

Smartly

Performance Max AI features

Similarweb

Jobbeschreibung

• Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube
• Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers
• Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value
• Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders
• Mentoring junior colleagues and knowledge transfer
• Co-development and documentation of agency standards, tool evaluations and internal best practices
• Close collaboration with brandformance, content and strategy teams to align performance and brand strategy
• Active contribution to the service portfolio in tracking, analytics and AI-supported marketing
• Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000
• Technical leadership and coaching of junior colleagues

Requirements

• At least 5 years' professional experience in performance marketing (agency or in-house) with demonstrable results
• Deep expertise in Google Ads and Meta Ads, including bidding strategies, audience architectures and campaign structure at an expert level
• Experience independently managing budgets over €30,000 per month
• Experience in strategic client consulting
• Strong analytical skills
• Experience with conversion optimization and data-driven decision making
• Nice-to-have: Experience with TikTok Ads, Pinterest Ads or YouTube Ads at campaign-management level
• Nice-to-have: Solid knowledge of web tracking and analytics (GTM, GA4, sGTM, Consent Mode V2, Enhanced Conversions)
• Nice-to-have: Experience with AI-supported tools in performance marketing, e.g., Similarweb, Smartly and Performance Max AI features
• Nice-to-have: Knowledge of CRO methodology (heatmaps, UX analysis, landing page testing)

Core Competencies

Demonstrates expertise in performance marketing with a focus on multi-channel campaign management, data-driven decision making, and conversion optimization. Proven ability to lead strategic planning, budget management, and mentoring within a collaborative team environment.

Highest-signal resume keywords

• Performance Marketing Expertise
• Google Ads Management
• Meta Ads Management
• Budget Management Over €30,000
• Data-Driven Decision Making

ATS Optimization Keywords

Hard Skills

• A/B Testing Frameworks
• Conversion Rate Optimization
• Campaign Structure Development
• Bidding Strategies
• Audience Architectures
• Strategic Client Consulting
• Analytics and Tracking
• CRO Methodology

Soft Skills

• Analytical Skills
• Mentoring
• Collaboration

Industry Keywords

• Multi-Channel Campaigns
• Customer Lifetime Value
• Return on Ad Spend (ROAS)
• Brandformance Strategy
• AI-Supported Marketing

Tools & Technologies

• Google Tag Manager
• Google Analytics 4
• Smartly
• Performance Max AI Features
• Similarweb