Performance Marketing Specialist

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor in Germany is seeking a seasoned Paid Search Specialist to lead execution and ongoing management of search campaigns across Google Ads, Microsoft Ads, and SA360, optimizing budgets and creative assets.

You will conduct keyword research, monitor performance, partner with analytics and marketing teams, and deliver regular reporting to improve enrollment and ROI while supporting cross-functional initiatives and market-specific programs.

Qualifikationen

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience with Microsoft Ads is preferred.
• Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred.

Aufgaben

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and optimization recommendations.
• Monitor campaign performance daily and identify trends, issues, and opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Assist with testing across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
• Analyze campaign data and recommend improvements to enrollment volume, conversion rates, Cost per Enrollment, and ROI.
• Prepare recurring campaign reports and performance summaries.
• Monitor pacing and budget delivery against enrollment goals.
• Validate campaign tracking and reporting accuracy.
• Assist with forecasting, trend analysis, and performance investigations.
• Collaborate with agency partners on campaign updates and optimizations.
• Partner with Analytics, Enrollment, Marketing, and Digital teams.
• Coordinate campaign assets, creative approvals, and implementation requirements.
• Perform quality assurance checks on campaigns, tracking, and reporting.
• Maintain campaign documentation, testing logs, and performance records.
• Support process improvement and automation initiatives.

Kenntnisse

Paid Search Campaign Management

Google Ads Expertise

Data Analysis and Optimization

Performance Reporting

Strong Analytical Skills

Attention to Detail

Organizational Skills

Problem-Solving Skills

Written Communication

Verbal Communication

Tools

Google Analytics

Microsoft Ads

SA360

Performance Reporting Tools

Bid Management Platforms

Jobbeschreibung

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and optimization recommendations
• Monitor campaign performance daily and identify trends, issues, and opportunities
• Conduct keyword research, search query analysis, and competitive monitoring
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs
• Assist with testing across ad copy, bidding strategies, audiences, landing pages, and campaign structures
• Analyze campaign data and recommend improvements to enrollment volume, conversion rates, Cost per Enrollment, and ROI
• Prepare recurring campaign reports and performance summaries
• Monitor pacing and budget delivery against enrollment goals
• Validate campaign tracking and reporting accuracy
• Assist with forecasting, trend analysis, and performance investigations
• Collaborate with agency partners on campaign updates and optimizations
• Partner with Analytics, Enrollment, Marketing, and Digital teams
• Coordinate campaign assets, creative approvals, and implementation requirements
• Perform quality assurance checks on campaigns, tracking, and reporting
• Maintain campaign documentation, testing logs, and performance records
• Support process improvement and automation initiatives

Requirements

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns
• In-depth experience with Google Ads and Google Analytics
• Experience analyzing campaign performance data and making optimization recommendations
• Strong analytical and problem-solving skills
• Excellent attention to detail and organizational skills
• Proficiency with Excel and performance reporting tools
• Strong written and verbal communication skills
• Familiarity with bid management platforms such as SA360 is preferred
• Experience with Microsoft Ads is preferred
• Exposure to Paid Social, Display, Programmatic, or other digital media channels is preferred
• Experience in lead generation, education, healthcare, financial services, or other performance-driven industries is preferred
• Familiarity with tagging, tracking, and attribution concepts is preferred
• Experience leveraging AI-powered tools to improve marketing workflows and campaign performance is preferred

Core Competencies

Demonstrates expertise in managing and optimizing Paid Search campaigns across platforms like Google Ads and Microsoft Ads, with a strong focus on data analysis, performance reporting, and collaboration with cross-functional teams to drive enrollment and conversion goals.

Highest-signal resume keywords

• Paid Search Campaign Management
• Google Ads Expertise
• Data Analysis and Optimization
• Performance Reporting
• Strong Analytical Skills

ATS Optimization Keywords

Hard Skills

• Paid Search (SEM) Management
• Keyword Research
• Ad Copy Optimization
• Budget Management
• Campaign Performance Analysis
• Excel Proficiency
• Tagging and Tracking
• AI-Powered Marketing Tools
• Bidding Strategies
• Competitive Monitoring

Soft Skills

• Attention to Detail
• Organizational Skills
• Problem-Solving Skills
• Written Communication
• Verbal Communication

Industry Keywords

• Lead Generation
• Education
• Healthcare
• Financial Services
• Performance-Driven Industries

Tools & Technologies

• Google Analytics
• Microsoft Ads
• SA360
• Performance Reporting Tools
• Bid Management Platforms