Senior Programmatic Manager (Mensch) Automotive

Meyandy LLC; Frankfurt; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Work-Life Balance

Vacation Mode On

Wellbeing First

Practice Makes Perfect

More Than Just a Job

Be Yourself

Zusammenfassung

WPP Media in Frankfurt is seeking a Senior Programmatic Manager to advance our programmatic activities and oversee their operational execution for international clients.

You will analyze campaign results, implement optimization measures, apply best practices, and collaborate with cross-functional teams to shape programmatic buying strategies.

Lead a small team of experts, explain complex data clearly to stakeholders, and ensure performance targets are met in a fast-paced agency setting.

Qualifikationen

• University degree with a focus on Marketing, Media Studies, or a comparable education.
• 3–4 years of professional experience in online marketing.

Aufgaben

• Best Practices: regularly analyze campaign results and derive optimization measures.
• Monitoring: oversee ongoing campaigns across multiple DSPs and ensure optimized setups.
• Strategy: contribute to target audiences, technologies, and inventory for programmatic buying.

Kenntnisse

Programmatic advertising

Data analysis

Team leadership

Campaign optimization

Ausbildung

University degree in Marketing/Media Studies or related field

Jobbeschreibung

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

What we offer you:

• Work-Life Balance: With our flexible working hours & remote work options, you can design your daily routine to suit you. You can also compensate for overtime.
• Vacation Mode On: You receive 30 vacation days plus one flexible day - in addition, the 24th and 31st of December are free.
• Wellbeing First: Health benefits, attractive retirement plans, and Mental Health Awareness Days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your development within the WPP network.
• More Than Just a Job: You can expect unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
• Be Yourself: Everyone is welcome here - diversity and equal opportunities are important to us.

This is what you move:

As a Senior Programmatic Manager (Mensch), you are responsible for both the further development of programmatic activities and their operational implementation for our clients.

• Best Practices: You regularly analyze campaign results and derive appropriate optimization measures. You confidently apply existing best practices and collaboratively evolve them with the team.
• Monitoring: You keep a close eye on ongoing campaigns within multiple DSPs (Demand-Side Platforms) and ensure properly configured as well as continuously optimized setups.
• Strategy: You contribute to the selection of suitable target audiences, technologies, and inventory for programmatic buying and you are able to explain your strategy to relevant stakeholders in an intelligible way.
• Data Acumen: You optimize programmatic media buying and always keep relevant KPIs in focus. The goal is to reliably achieve agreed-upon performance targets.
• Collaboration: You work closely with specialist teams and external partners in an international environment. You lead a small team of experts and are responsible for knowledge transfer within the team.

The following qualities distinguish you:

• Qualifications: You hold a university degree with a focus on Marketing, Media Studies, or a comparable education, and have more than 3-4 years of professional experience in online marketing.
• Data & Tech: