Senior Programmatic Advertising Manager

Jobtailor; Frankfurt; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor in Frankfurt is seeking an experienced Programmatic Advertising Specialist to manage and optimize DSP campaigns across multiple platforms. You will craft full-funnel, journey-based strategies and develop media plans in collaboration with consultants and Ad Operations teams.

You will analyze data from various sources to drive audience targeting, KPI interpretation, and continuous optimization. The role also includes mentoring newer colleagues and sharing best practices as the team grows.

Qualifikationen

• Experience setting up and optimizing campaigns in multiple DSPs.
• Strong understanding of programmatic full-funnel strategies and related tech (ad serving, verification, tracking, analytics).
• Ability to apply 1st/2nd/3rd party data for audience management and targeting.
• Excellent analytical skills with the ability to explain KPI interpretations across the funnel.
• Proficient with Microsoft Excel and MS Office.

Aufgaben

• Implement programmatic campaigns operationally across various DSPs and optimize IO campaigns.
• Create journey-based programmatic strategies across branding, prospecting, and retargeting.
• Develop digital media plans for programmatic and IO campaigns and coordinate with consultants and Ad Operations teams.
• Maintain ongoing communication with publishers, data providers and tech vendors (national and international).
• Develop best-practice models and insights for continuous optimization.
• Drive innovation and further programmatic excellence for clients.
• Onboard new colleagues and mentor juniors and regulars.

Kenntnisse

DSP campaign setup

Full-funnel strategy

Audience management

Analytical skills

Excel

German fluent

English business

Tools

DV360

The Trade Desk

Yahoo DSP

HAWK DSP

Xandr

Google Ads

Taboola

Teads

Jobbeschreibung

Responsibilities

• You implement programmatic campaigns operationally across various DSPs and manage and optimize IO (Insertion Order) campaigns.
• You create customer-journey-based programmatic strategies across the full funnel, from branding through prospecting to retargeting.
• You develop digital media plans for programmatic and IO campaigns and work closely with consultants and Ad Operations teams.
• You maintain close, ongoing communication with publishers, data providers and technology vendors (both national and international).
• You develop best-practice models and generate insights for continuous always-on optimization.
• You act as a driver for innovation and the further development of programmatic excellence for our clients.
• You are responsible for onboarding new colleagues and serve as a mentor for juniors and regulars.

Requirements

• You have professional experience setting up and optimizing campaigns in DSPs (DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads).
• You have a strong understanding of programmatic full-funnel strategies and the use of various campaign management technologies (ad serving, ad verification, tracking, analytics).
• You are confident in applying data (1st-, 2nd-, 3rd-party) and in deriving strategic recommendations for audience management and targeting.
• You possess excellent analytical skills and the ability to communicate complex topics, particularly regarding different KPIs within a full-funnel model and their varying interpretations.
• You are proficient with Microsoft Office applications, especially Excel.
• You speak German fluently and have business-fluent English.