Senior Programmatic Manager (all genders)

INNOCEAN Europe; Frankfurt; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Food vouchers

Gym subsidy

Bicycle leasing

Mental health platform

Job summary

INNOCEAN Europe is seeking a Programmatic Media Manager to lead high-profile campaigns across Display, CTV, and Audio channels. You will own end-to-end execution, budgets, and performance reporting, collaborating with media, creative, analytics, and client teams.

The role requires 3+ years in programmatic advertising, strong data skills, and excellent English communication. German language is a plus; office-based in Germany with a dynamic, fast-paced environment.

Qualifications

• 3+ years of experience in programmatic advertising with hands-on campaign management in DSPs, ideally DV360.
• Strong understanding of RTB, programmatic ecosystem dynamics, and digital media buying.
• Proven ability to manage budgets, analyze performance data, and optimize campaigns based on KPIs.
• Strong analytical mindset and ability to translate data into business insights.
• Excellent English communication, both written and verbal.
• Degree in Media Management, Economics, IT, Marketing, or related field.
• Advanced MS Office skills (PowerPoint, Excel).
• Proactive, solution-oriented mindset in fast-paced environments.

Responsibilities

• Plan, execute, optimize, and scale programmatic campaigns across Display, CTV, and Audio channels.
• Manage campaigns end-to-end, ensuring delivery against performance and business objectives.
• Own campaign budgets, forecasting, pacing, and performance tracking to maximize efficiency.
• Analyze campaign data and translate insights into actionable recommendations for clients and internal stakeholders.
• Deliver clear performance reports to support strategic decision-making.
• Collaborate with media, creative, analytics, and client teams to develop campaign strategies.
• Negotiate, activate, and manage Private Marketplace (PMP) deals.
• Stay ahead of industry trends and best practices to improve performance.

Skills

Programmatic advertising

DV360

RTB

Budget management

Data analysis

English communication

MS Office (Excel/PowerPoint)

Education

Degree in Media Management, Economics, IT, Marketing or related field

Tools

DV360

GA4/Adobe Analytics

Excel

PowerPoint

Job description

Job Description

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: Have you tried? With this in mind, we help brands and people unleash their potential and live up to their role as challengers.

At INNOCEAN, we combine data, technology, and creativity to create impactful brand experiences. As our Programmatic Media Manager, you'll take ownership of high-profile campaigns across multiple channels, helping global brands connect with audiences through innovative, data-driven media strategies.

What You’ll Do

• Plan, execute, optimize, and scale programmatic campaigns across Display, CTV, and Audio channels.
• Manage campaigns end-to-end, ensuring delivery against performance, quality, and business objectives.
• Own campaign budgets, forecasting, pacing, and performance tracking to maximize efficiency and results.
• Analyze campaign data and translate insights into actionable recommendations for clients and internal stakeholders.
• Deliver clear and impactful performance reports that support strategic decision-making.
• Collaborate closely with media, creative, analytics, and client teams to develop compelling campaign strategies.
• Negotiate, activate, and manage Private Marketplace (PMP) deals to secure premium inventory and strong supply partnerships.
• Stay ahead of industry trends, technologies, and best practices to continuously improve campaign performance.

What you’ll bring

• 3+ years of experience in programmatic advertising, with hands-on campaign management experience in DSPs, ideally DV360.
• Strong understanding of real-time bidding (RTB), programmatic ecosystem dynamics, and digital media buying.
• Proven ability to manage budgets, analyze performance data, and optimize campaigns based on KPIs.
• Strong analytical mindset with the ability to turn complex data into clear business insights.
• Excellent communication skills in English, both written and verbal.
• Degree in Media Management, Economics, IT, Marketing, or a related field.
• Advanced MS Office skills, particularly in PowerPoint and Excel.
• A proactive, solution-oriented mindset with the ability to thrive in a fast-paced and collaborative environment.

Nice to have

• German language skills.
• Experience with Social Media and/or Search campaigns.
• Familiarity with analytics platforms such as GA4 or Adobe Analytics.
• Knowledge of emerging Martech trends, including Privacy Sandbox, Server-Side Tracking, or Dynamic Creative Optimization (DCO).
• Experience managing client relationships and presenting campaign performance to stakeholders.
• Automotive industry experience or a genuine passion for cars.

What We Offer

• Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results.
• A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
• Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.
• A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.
• Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally.
• All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.