Senior Digital Operations Manager

INNOCEAN Europe; Frankfurt; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Food vouchers

Gym subsidy

Bicycle-leasing

Mental health platforms

Job summary

INNOCEAN Europe is seeking an AdTech & Digital Operations Expert to evaluate, introduce, and enable AdTech platforms across European markets. You will bridge HQ with local entities, standardize guidelines, and drive efficient tool adoption.

You will lead client-driven digital initiatives, including DDM projects, and define regional roll-out plans with ongoing status checks and clear communication to stakeholders.

Qualifications

• 8+ years in digital media, AdTech operations, or media solution management.

Responsibilities

• Identify, evaluate, and source AdTech tools for regional entities and lead vendor meetings.
• Establish clear fee structures, cost models, and operational frameworks for tool adoption.
• Onboard and train regional teams on new tools and workflows to maximize adoption.
• Lead regional governance, guidelines enforcement, and monitoring of tool usage.

Skills

AdTech operations

Regional HQ coordination

Vendor management

Fee structures & governance

Digital projects leadership

Job description

Job Description

As an AdTech & Digital Operations Expert within the INNOCEAN Europe Media Team, you will hold primary responsibility for evaluating, introducing, and enabling AdTech platforms and digital tools across the European regional entities.

As an AdTech & Digital Operations Expert within the INNOCEAN Europe Media Team, you will hold primary responsibility for evaluating, introducing, and enabling AdTech platforms and digital tools across our European regional entities.

In this consultative and operational role, you will bridge European regional headquarters with local entities, ensuring all markets operate under standardized guidelines while maximizing operational efficiency. You will identify key AdTech vendors, lead introductory meetings, establish standardized fee structures and commercial guidelines, and conduct onboarding and training across entities to ensure seamless adoption.

Furthermore, you will lead the implementation of client-driven digital initiatives, including Data-Driven Marketing (DDM) and other strategic digital projects. You will define and manage regional roll‑out plans, regularly monitor implementation status across markets, and articulate technical/digital frameworks with clarity and expertise.

Key Tasks & Responsibilities

AdTech Evaluation, Fee Structure & Enablement

Identify, evaluate, and source relevant media, digital, and AdTech tools for regional entities. Lead introductory meetings with solution vendors.

Tool Evaluation & Vendor Management

Identify, evaluate, and source relevant media, digital, and AdTech tools for regional entities. Lead introductory meetings with solution vendors.

Fee Structure Standardization

Establish clear fee structures, cost models, and operational frameworks for evaluated tools, ensuring transparent guidance for all local entities.

Onboarding & Training (Enablement)

Introduce new tools to regional entities, conduct workshops and trainings, and ensure local teams thoroughly understand the functional benefits and operational workflows of each tool.

Regional Governance & Guidelines Compliance

Guideline Enforcement & Monitoring

Establish central operational guidelines and monitor whether regional entities comply with defined frameworks and properly utilize assigned tools.

Operational Health Checks

Regularly check in with local entities (via remote/onsite visits) to assess tool adoption, resolve operational bottlenecks, and provide hands‑on support.

Client Digital Projects & Roll‑Out Leadership

Digital Project Roll‑Out Management

Lead the execution and monitoring of client-side digital initiatives, including Data-Driven Marketing (DDM) projects, ensuring all regional entities align with the roll‑out roadmap.

Stakeholder Communication & Representation

Represent the media team in key meetings to articulate digital initiative application status, roll‑out progress, and technical/AdTech frameworks with high domain expertise.

Professional Experience

What you will bring

• Minimum 8 years of experience in digital media, AdTech operations, or media solution management within a media agency, AdTech vendor, or global corporation.


• Proven track record of introducing, onboarding, or rolling out digital/AdTech platforms across multi-market organizations.


• Experience working in a regional HQ structure, coordinating between central guidance and local market implementation.

Technical Skills

• Deep domain knowledge of the digital media ecosystem, AdTech/MarTech tools (DSP, DMP, CDP, analytics tools), and Data‑Driven Marketing (DDM) principles


• Clear understanding of SaaS/AdTech fee structures, commercial models, and agency operational workflows


• Strong ability to translate complex technical/AdTech concepts into actionable business guidelines

Leadership & Behavioral Competencies

• Exceptional communication and presentation skills, with the ability to explain complex AdTech concepts clearly to both local teams and key stakeholders.


• Proactive, consultative, and solution-oriented mindset, capable of driving change and adoption across diverse, multicultural teams.

Language Requirements

• English


• additional European languages an advantage but not required

What We Offer

• Real impact and ownership – You’ll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results.


• A platform for continued growth – We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise


• Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.


• A collaborative, high-performing environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.


• Meaningful work culture – We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best—professionally and personally.


• All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.