Advisor Digital Media Manager (f/m/d) Programmatic & Social

IONOS Group

Karlsruhe

Híbrido

EUR 60 000 - 90 000

Tempo integral

Há 6 dias

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Vantagens oferecidas por esta oferta de emprego

Hybrid working model

Flexible working hours

Subsidized canteen at some locations

Modern office with good transport

Employee discounts

Employee events and development

Health offers, e.g. sports and health

Resumo da oferta

IONOS Group seeks an experienced digital media lead to own programmatic video, CTV, online video and paid social for multi-brand campaigns across markets. You will shape budgets, forecasts and optimise with AI-driven workflows, negotiating with publishers and sales houses in a hybrid work setting.

Requirements include 4+ years in programmatic media, hands-on with DSPs and ad tech, plus strong German and English language skills to collaborate across teams and markets.

Qualificações

4+ years in digital media management with programmatic focus.
Hands-on with DV360 / The Trade Desk, CM360 and ad servers.
Experience with paid social video on Meta, YouTube and TikTok.
Budget and channel planning across multiple markets, forecasting and BI tools.

Responsabilidades

Own programmatic video, CTV, online video and paid social for brand campaigns across brands and markets.
Develop budget and channel planning with performance forecasts, feeding the media plan.
Negotiate and manage deals with streaming publishers, private marketplaces, and direct deals.
Set tracking standards and testing taxonomy, ensuring consistency across markets.
Build and run AI-powered workflows for setup, reporting and optimisation.

Ferramentas

DV360

The Trade Desk

CM360

Ad servers

Descrição da oferta de emprego

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
Solid hands-on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
You have built your own automations with AI tools that run in day-to-day work and can show examples.
Very good German, because you’ll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.

Benefits