Staff Digital Media Manager (f/m/d) Programmatic & Social

1&1 IONOS SE; Karlsruhe; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working model

Flexible working hours

Subsidised canteen at some locations

Modern office with good transport

Employee discounts

Descripción de la vacante

1&1 IONOS SE is seeking an experienced programmatic media lead to own video, CTV, online video and paid social for multiple brands and markets. You will shape channel strategy, set up campaigns, and continually optimise with AI-powered workflows.

You will develop budgets, forecast performance, and align with the overall media plan while negotiating deals with streaming publishers and sales houses. Fluent German and English are required for cross-market coordination.

Formación

• At least 4 years of experience in digital media management with a focus on programmatic video, CTV or online video.
• Hands-on experience with DSPs such as DV360 or The Trade Desk, CM360 and ad servers, plus paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics.
• Experience in independent budget and channel planning across several markets, including forecasting and BI tools.
• Ability to build automations with AI tools for day-to-day work with demonstrable examples.
• Very good German and English to collaborate with publishers, sales houses and global teams.

Responsabilidades

• Own programmatic video, CTV, online video and paid social for brand campaigns across multiple brands and markets.
• Develop budget and channel planning, including performance forecasts, and feed into the overall media plan.
• Negotiate and manage deals with streaming publishers and sales houses, including PMPs and direct deals.
• Set standards for tracking, taxonomy and testing across markets, e.g., brand lift and creative tests.
• Build and run AI-powered workflows for setup, reporting and optimisation from idea to day-to-day operation.

Conocimientos

Programmatic video

CTV

Online video

Paid social

Budget planning

Forecasting

Automation with AI tools

German language

English language

Herramientas

DV360

The Trade Desk

CM360

Ad servers

Meta

YouTube

TikTok

Looker

Tableau

Descripción del empleo

Tasks

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands‑on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day‑to‑day work and can show examples.
• Very good German, because you’ll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.

Benefits

• Hybrid working model.
• Flexible working hours through trust‑based working hours.
• At some locations a subsidised canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.