Ad Operations Manager (all genders)

INNOCEAN Europe; Frankfurt; On-site; EUR 75,000 - 95,000; Full time

Benefits offered by this job

Food vouchers

Gym subsidy

Bicycle leasing

Mental health platforms

Job summary

INNOCEAN Europe is seeking an Ad Operations Manager to oversee and optimize our marketing technology stack and digital advertising infrastructure in Frankfurt. You will ensure accurate tracking, reliable data collection, privacy compliance, and strong campaign performance across digital channels.

You will collaborate with internal teams and external partners, implement GA4/GTM tracking, lead server-side integrations, and support data pipelines on GCP to fuel data-driven decisions.

Qualifications

• Bachelor's degree in Data, Engineering, or a related field.
• 5+ years of experience in Ad Operations, MarTech, or Digital Analytics.
• Hands-on experience with web and media tagging; GA4 and GTM expertise; GCP familiarity.

Responsibilities

• Manage end-to-end ad operations, trafficking, and performance monitoring across digital channels.
• Build and maintain tracking solutions using GA4 and GTM.
• Lead server-side tracking implementations to improve data quality and privacy compliance.
• Support data infrastructure and data pipelines using GCP.
• Monitor, audit, and troubleshoot tracking setups and data flows for accuracy and compliance.
• Collaborate with internal and external stakeholders to align tracking with business objectives.

Skills

Ad Operations

MarTech experience

Digital analytics

Education

Bachelor's degree in Data, Engineering, or a related field

Tools

GA4

Google Tag Manager

GCP

CMS tools

Job description

Job Description

About the role

As Ad Operations Manager, you will oversee and optimize our marketing technology stack and digital advertising infrastructure. You'll play a key role in ensuring accurate tracking, reliable data collection, privacy compliance, and strong campaign performance across digital channels.

About the role

As Ad Operations Manager, you will oversee and optimize our marketing technology stack and digital advertising infrastructure. You'll play a key role in ensuring accurate tracking, reliable data collection, privacy compliance, and strong campaign performance across digital channels.

What You'll Do

• Manage end-to-end ad operations, campaign trafficking, and performance monitoring across digital advertising channels.
• Build, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Lead server-side tracking implementations to improve data quality, privacy compliance, and website performance.
• Support marketing data infrastructure and data pipelines using Google Cloud Platform (GCP).
• Monitor, audit, and troubleshoot tracking setups and data flows to ensure data accuracy and regulatory compliance.
• Collaborate with internal teams and external stakeholders to align tracking strategies with business objectives and support data-driven decision-making.

What you'll bring

• Bachelor's degree in Data, Engineering, or a related field.
• 5+ years of experience in Ad Operations, Marketing Technology (MarTech), or Digital Analytics, ideally within an agency environment.
• Strong hands-on experience with web and media tagging.
• Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience working with Google Cloud Platform (GCP) and CMS tools.
• Fluent English, German language skills are a plus.

What we offer

• Drive the future of digital measurement – Play a pivotal role in shaping our analytics and tracking landscape, ensuring accurate insights, privacy-compliant data collection, and the foundation for high-performing marketing campaigns.
• Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.
• A collaborative, high-performing international environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.
• Meaningful work culture -We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best - professionally and personally.
• All-round health focused benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other benefits to provide you with a solid basis to perform well both on and off work.

About INNOCEAN

INNOCEAN is a global marketing and communications network combining creativity, technology, and data to create impactful brand experiences. We welcome applications from people of all backgrounds and are committed to fostering an inclusive workplace.