Performance Marketing Lead

Jobtailor; Mannheim; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor in Mannheim, Germany, seeks a senior performance marketing leader to own global paid search, SEO, and GEO strategies for a SaaS audience. You will define channel mix, investment logic, and keyword strategy to drive qualified pipeline across markets.

You will manage end-to-end campaigns across Google Ads, LinkedIn, programmatic, and partner networks, build a data-driven marketing stack (HubSpot, Clay), and collaborate with Sales and regional teams to turn signals into outreach.

Qualifikationen

• 6–10+ years in B2B performance marketing in an enterprise SaaS context.

Aufgaben

• Define global strategy across SEA, SEO, and GEO to maximize visibility.
• Set channel mix, investment logic, and keyword strategy for pipeline across markets.
• Monitor search landscape shifts and adapt to AI-powered results.
• Collaborate with Regional Marketing Managers to tailor programs to local markets.
• Own end-to-end campaign management across paid channels (Google Ads, Microsoft Ads, LinkedIn, Meta, programmatic).
• Manage lifecycle: targeting, bidding, budgeting, A/B tests, and optimization.
• Coordinate with Demand Gen to integrate paid activity into full-funnel programs.
• Build and integrate the performance marketing data stack (HubSpot, Clay, Google/LinkedIn, intent data).
• Develop signal-based workflows and audience lists beyond basic demographics.
• Work with Sales to translate signals into outreach triggers and ABM-aligned targeting.
• Own paid-to-web CRO with Website Manager and run landing page experiments.
• Lead external agencies with SLAs and outcomes-first focus.
• Own the martech stack and budgeting with ROI accountability.
• Define and track KPIs (MQL/SQL cost, ROAS, pipeline, GEO visibility).
• Deliver leadership reports with rigorous test-and-learn culture.

Kenntnisse

B2B marketing

Performance marketing

Google Ads

LinkedIn Ads

Data analytics

Marketing automation

Experimentation

Agency management

Tools

HubSpot

Clay

LinkedIn API

Google Ads API

Jobbeschreibung

Responsibilities

• Define and own osapiens' global strategy across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever our buyers are searching, including AI‑powered answer engines.
• Set the channel mix, investment logic, keyword and topic strategy, and optimization frameworks that drive qualified pipeline across all markets.
• Monitor search landscape shifts — including the rise of AI‑generated results — and adapt strategy proactively to maintain visibility and lead flow.
• Partner with Regional Marketing Managers to tailor search programs to local market priorities and competitive dynamics.
• Own end‑to‑end campaign management across all paid channels, including:
  • Paid Search / SEA (Google Ads, Microsoft Ads)
  • Paid Social (LinkedIn Ads, Meta — LinkedIn as primary B2B channel)
  • Programmatic display, retargeting, and review platforms (G2, Capterra, TrustRadius)
• Manage the full campaign lifecycle — targeting, creative briefing, bidding, budget pacing, A/B testing, and continuous optimization. Treat every campaign as a live investment: measure daily, reallocate fast, cut what isn’t converting.
• Coordinate with the Demand Generation team to integrate paid activity into full‑funnel programs and key pipeline moments.
• Own and develop the performance marketing data stack — integrating HubSpot, Clay, LinkedIn, Google Ads, and intent data providers into an automated marketing intelligence system.
• Build workflows that enrich lead data, trigger follow‑up sequences, and ensure paid signals flow cleanly into CRM and Sales outreach — using Clay and similar tools to build precise, signal‑driven audience lists beyond basic demographic targeting.
• Work closely with Sales and Business Development to translate buying signals (ad engagement, search intent, review site visits) into actionable audience segments and outreach triggers — ensuring the right Sales motion fires when a target account engages.
• Align signal‑based targeting with ABM account lists and ICP prioritization, concentrating paid investment on accounts showing active buying intent.
• Own the paid‑to‑web conversion journey with the Website Manager — running structured CRO experiments on landing pages, CTAs, and post‑click flows.
• Lead selection, briefing, and performance accountability of all external paid media and SEO agencies — with clear SLAs and a bias toward outcomes over activity.
• Own the paid martech stack: bid management, attribution platforms, and audience data providers.
• Own the global performance marketing budget with full accountability for ROI across paid and organic channels.
• Define and track KPIs including:
  • Cost per MQL/SQL, channel‑level ROAS, and conversion rates by funnel stage
  • Paid‑sourced pipeline, organic traffic, GEO visibility, and signal‑to‑pipeline conversion rates
• Deliver regular reporting to marketing leadership with the analytical depth of a portfolio manager — and drive a rigorous test‑and‑learn culture across all programs.

Requirements

• 6–10+ years of B2B performance marketing experience with hands‑on ownership of SEA, SEO, and paid social in an enterprise SaaS context.
• Deep platform expertise in Google Ads and LinkedIn Ads — technical‑level knowledge, not just strategic familiarity.
• Highly analytical and data‑driven — as comfortable building a performance model or attribution report as presenting results to senior leadership. Numbers are your native language.
• Hands‑on experience with marketing data automation — HubSpot, Clay, and paid social APIs.
• Experience building signal‑based marketing workflows using intent data, engagement signals, and firmographic enrichment.
• Familiarity with GEO and AI‑powered search optimization, and intent data platforms.
• Proven track record managing substantial paid budgets (mid‑six to seven figures) with attributable pipeline impact.
• Experience managing external agencies — setting briefs, holding accountability, maintaining quality.
• Experience in SaaS, compliance, or enterprise software is a plus.
• Fluent English required; German is a plus.