Performance Marketing Manager – Paid Media

Jobtailor; Berlin; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Jobtailor in Berlin is seeking a paid performance marketing expert to lead acquisition across Meta, Google, TikTok and Reddit. You will run data-driven campaigns, optimize funnels, and test creatives while maintaining regulatory awareness in the advertising space.

You will define and monitor KPIs (CAC, ROAS, conversion rate) and collaborate with CRM, SEO, Product and Strategy to hand off qualified users. German language fluency is required for this role.

Qualifikationen

• Several years of experience in paid performance marketing across multiple channels.

Aufgaben

• You are responsible for patient acquisition across all paid channels, from Meta and Google Ads to TikTok and Reddit.
• Plan, manage and optimize paid media campaigns on Meta, Google Ads, TikTok, Reddit and other channels.
• Analyze the acquisition funnel from first touchpoint to conversion and derive data-driven actions.
• Continuously test creatives, audiences, copy and campaign setups.
• Define and track KPIs such as CAC, ROAS and conversion rate and turn them into decisions.
• Hand off qualified users to CRM & Retention and work with SEO, Product and Strategy.

Kenntnisse

Paid Performance Marketing

Data-Driven Funnel Optimization

KPI Tracking

Creative Testing

Business-Fluent German

Tools

Meta Ads

Google Ads

TikTok Ads

Reddit Ads

Jobbeschreibung

• You are responsible for patient acquisition across all paid channels - from Meta and Google Ads to TikTok and Reddit.
• In a highly regulated market (advertising law), you will run data-driven campaigns, think in funnels and have real creative freedom: you will test, iterate and make decisions.
• You plan, manage and optimize paid media campaigns on Meta, Google Ads, TikTok, Reddit and other channels.
• You analyze the acquisition funnel from first touchpoint to conversion and derive data-driven actions.
• You continuously test creatives, audiences, copy and campaign setups.
• You define and track KPIs such as CAC, ROAS and conversion rate - and turn them into real decisions.
• You hand off qualified users to CRM & Retention and work closely with SEO, Product and Strategy.

Requirements

• Several years of experience in paid performance marketing - you know the platforms, not just the theory
• Understanding of tracking and a good eye for effective creatives
• Experience in data-driven funnel optimization
• Comfortable working in a dynamic environment with shifting priorities
• Business-fluent German
• Experience in regulated or highly competitive markets is a plus - not required.

Core Competencies

Demonstrates expertise in paid performance marketing across multiple channels, with a strong focus on data-driven campaign optimization and funnel analysis. Proficient in defining and tracking key performance indicators to drive effective decision-making.

Highest-signal resume keywords

• Paid Performance Marketing
• Data-Driven Funnel Optimization
• KPI Tracking (CAC, ROAS, Conversion Rate)
• Creative Testing and Iteration
• Business-Fluent German

ATS Optimization Keywords

Hard Skills

• Campaign Management
• Funnel Analysis
• Data Analysis
• Creative Development
• Audience Targeting

Soft Skills

• Adaptability
• Collaboration

Industry Keywords

• Regulated Market
• Advertising Law
• Performance Marketing
• Competitive Markets

Tools & Technologies

• Meta Ads
• Google Ads
• TikTok Ads
• Reddit Ads