CMO – Marketing Manager, Performance, Social, Events

Jobtailor; Köln; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

Jobtailor in Köln is seeking a hands-on performance marketing lead to build, manage, and optimize channels across Google, Meta, Pinterest and TikTok, while coordinating budgets and external partners.

You will create 14-day reports, plan SEO/GEO strategies, manage content creation, and use AI tools to automate tasks. Fluent German and English are required.

Qualifikationen

• Hands-on experience with performance marketing.
• Social media and influencer experience.
• Experience with ChatGPT or similar tools.
• Strong problem-solving and communication abilities.
• Organized, independent, and fast to learn.
• Fluent German and English (written and spoken).

Aufgaben

• Build, manage, and optimize marketing channels.
• Plan, execute, and optimize performance campaigns on Google, Meta, Pinterest, and TikTok.
• Manage budgets and re-engage drop-offs.
• Create 14-day reports tracking clicks, inquiries, and bookings to cost per booking.
• Coordinate external partners and freelancers as needed.
• Maintain editorial calendars, publish and distribute content.
• Select creators and influencers and manage collaborations.
• Utilize discount codes and measure their impact.
• Engage community and convert messages into inquiries.
• Produce content in-house or via freelancers; outsource as needed.
• Plan and manage SEO and GEO strategies.
• Build backlinks and partnerships.
• Use AI for content creation and automation.
• Monitor performance and provide brief result updates.
• Build and maintain partnerships with venues, planners, and service providers.
• Manage the affiliate program.
• Plan and evaluate joint promotions and bundles.
• Plan trade show appearances and coordinate budgets.
• Be present at events and capture leads.
• Perform quick follow-ups and analyses.
• Build and maintain the CRM.
• Run email campaigns to acquire customers.
• Communicate with potential and existing customers.

Kenntnisse

Performance Marketing

Social Media Management

ChatGPT Experience

Creative Problem-Solving

Organizational Skills

Communication Skills

German and English Proficiency

Tools

CRM Software

AI Tools

Jobbeschreibung

• Build, manage, and optimize marketing channels
• Plan, execute, and optimize performance advertising campaigns on Google, Meta, Pinterest, and TikTok
• Manage budgets based on performance and re-engage drop-offs
• Create clear 14-day reports tracking clicks through inquiries and bookings to cost per booking
• Manage external partners and freelancers when needed
• Maintain editorial calendars, publish and distribute content
• Select creators and influencers and manage collaborations
• Use discount and partner codes and measure their impact
• Nurture the community and convert comments and direct messages into inquiries
• Produce content in-house, automate content creation, or outsource to freelancers
• Plan and manage SEO and GEO strategies
• Build backlinks and partnerships
• Use AI for content creation and automation
• Monitor performance and provide short result updates
• Build and maintain partnerships with venues, planners, and service providers
• Manage the affiliate program
• Plan and evaluate joint promotions and bundles
• Plan trade show and event appearances, coordinate budgets and materials
• Be present at trade shows and events and capture leads
• Perform quick follow-ups and short result analyses
• Build and maintain the CRM
• Run email campaigns to acquire customers
• Communicate with potential and existing customers

Requirements

• Hands-on experience with performance marketing
• Hands-on experience with social media and influencers
• Hands-on experience with ChatGPT or similar tools
• Creative problem-solving skills
• Strong organizational skills and ability to work independently
• Strong communication skills, team player attitude, and eagerness to learn
• Ability to quickly get up to speed in new subject areas
• Good German and English language skills, written and spoken

Core Competencies

Demonstrates expertise in performance marketing, social media management, and content creation, with a strong focus on optimizing marketing channels and managing budgets. Proficient in using AI tools for content automation and has strong communication skills in both German and English.

Highest-signal resume keywords

• Performance Marketing
• Social Media Management
• Content Creation
• ChatGPT Experience
• Budget Management

ATS Optimization Keywords

Hard Skills

• Performance Marketing
• SEO Strategies
• GEO Strategies
• Email Campaigns
• Data Analysis
• Budget Management
• Content Automation
• Affiliate Program Management
• Lead Generation
• Collaboration Management

Soft Skills

• Creative Problem-Solving
• Strong Organizational Skills
• Team Player Attitude
• Eagerness to Learn
• Strong Communication Skills

Industry Keywords

• Marketing Channels
• Performance Advertising
• Content Distribution
• Influencer Collaboration
• Community Engagement
• Partnership Management
• Trade Show Coordination

Tools & Technologies

• Google Ads
• Meta Ads
• Pinterest Ads
• TikTok Ads
• CRM Software
• AI Tools