Senior Marketing Manager Teams & Federation Activation

PUMA SE; Deutschland; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

PUMA SE is seeking a skilled communications professional to lead global football team storytelling and activation planning. You will drive campaigns across men’s and women’s teams, collaborating with marketing, internal partners and agencies to maximize sponsorship impact.

You will craft authentic narratives, develop content plans for events and campaigns, and coordinate multi-channel activations with a strong focus on digital and social media engagement.

Qualifications

• Bachelor’s degree in business administration, Marketing or similar.
• At least 5 years of professional experience in marketing or communication functions.
• Experience across PR, retail, fans/consumers and influencer activations.
• Strong passion for football.
• Understanding the digital, social media and PR channels and their importance in the media landscape.
• Ability to research, write and edit communication plans.
• Cultural awareness and ability to identify trends.
• Ability to work in a rapidly changing and dynamic environment.
• Strong communication skills and excellent English (written and spoken).
• Business Portuguese (written and spoken) is beneficial.

Responsabilités

• Drive effective short and long-term communication plans for global PUMA Football teams to maximize impact of brand sponsorship investments.
• Develop action plans for scheduled Football events and seasonal campaigns for PUMA Football assets across men’s and women’s teams.
• Craft and communicate authentic stories around our products and teams to enhance connection with consumers.
• Create premium content with Teamsport Marketing and agency partners across visual, video, digital and social channels.
• Coordinate planning and execution of activations during major football moments in collaboration with internal teams and partners.
• Participate in team brainstorming and strategic planning with PUMA's Teamsport Marketing team.

Connaissances

Marketing communications

PR & influencers

Content planning

Storytelling

English proficiency

Portuguese

Research writing

Team collaboration

Football passion

Digital media

Formation

Bachelor’s degree

Description du poste

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

• Drive effective short and long-term communication plans for global PUMA Football teams to maximize the impact of brand sponsorship investments (in partnership with the larger marketing team)
• Develop action plans for scheduled Football events and seasonal campaigns for our PUMA Football assets across men’s and women’s teams, including product, clubs or National Teams milestones, key fixtures, cultural moments, reacting to opportunities, events and trends
• Craft and communicate authentic and compelling stories and content around our products and teams to enhance our connection and relevance to our consumer (in collaboration with Integrated Marketing team) developing sales and profile of our partnership
• In collaboration with Teamsport Marketing and agency partners create premium and impactful content, including visual, video, digital and social content to promote our brand and teams and federations stories; research, write and develop communications plans
• Coordinate, steer and lead the planning and execution of PUMA’s activations during major football moments and tournaments in close collaboration with relevant internal functions at global and local levels, as well as the relevant team partnership and club representatives
• Participate in and drive team brainstorming, strategic planning and provide team and federation expertise to PUMA's Teamsport Marketing team.

YOUR TALENT

• Bachelor’s degree in business administration, Marketing or similar
• At least 5 years of professional experience in relevant functions such as marketing or communication channels
• Experience across PR, retail, fans/consumers, and influencer activations is desired
• Strong passion for football
• Understanding and appreciation of the digital, social media and PR channels, and their importance within the changing media landscape, as well as to the consumer
• Ability to research, write and edit communication plans
• Cultural awareness and ability to identify trends
• Ability to work in a rapidly changing and dynamic environment
• Strong communication skills as well as excellent English (written and spoken)
• Business Portuguese (written and spoken) is beneficial.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.