Senior Marketing Manager Teams & Federation Activation

PUMA; Deutschland; On-site; EUR 60,000 - 90,000; Full time

Job summary

PUMA is seeking a seasoned Marketing Communications specialist to drive short- and long-term plans for our football sponsorships and campaigns within a fast-moving global team. You will develop action plans for events, craft authentic stories around products and teams, and collaborate with Teamsport Marketing and agency partners to create compelling content.

Fluency in English is required; German and Portuguese are beneficial.

Qualifications

• Bachelor's degree in business administration, Marketing or similar.
• 5+ years of professional experience in marketing or communications.
• Experience across PR, retail, fans/consumers, and influencer activations desired.
• Strong passion for football.
• Understanding of digital, social media and PR channels and their importance to the consumer.
• Ability to research, write and edit communication plans.
• Cultural awareness and trend identification.
• Ability to work in a fast-changing environment.
• Strong communication skills and fluent English.
• Business Portuguese (written and spoken) is beneficial.

Responsibilities

• Drive effective short and long-term communication plans for global PUMA Football teams to maximize brand sponsorship impact.
• Develop action plans for events and campaigns for PUMA Football assets across teams, milestones, and trends.
• Craft authentic stories and content to enhance product and team connection with consumers.
• Collaborate with Teamsport Marketing and agencies to create premium content and communications plans.
• Coordinate planning and execution of activations during major football moments with internal and external partners.
• Participate in brainstorming and strategic planning with PUMA's Teamsport Marketing team.

Skills

Bachelor's degree

Marketing

PR

Influencer activations

Football passion

Digital channels

Research & writing

Cultural awareness

Adaptability

English proficiency

Portuguese (Business)

Education

Bachelor's degree in business administration, Marketing or similar

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Drive effective short and long-term communication plans for global PUMA Football teams to maximize the impact of brand sponsorship investments (in partnership with the larger marketing team)
• Develop action plans for scheduled Football events and seasonal campaigns for our PUMA Football assets across men's and women's teams, including product, clubs or National Teams milestones, key fixtures, cultural moments, reacting to opportunities, events and trends
• Craft and communicate authentic and compelling stories and content around our products and teams to enhance our connection and relevance to our consumer (in collaboration with Integrated Marketing team) developing sales and profile of our partnership
• In collaboration with Teamsport Marketing and agency partners create premium and impactful content, including visual, video, digital and social content to promote our brand and teams and federations stories; research, write and develop communications plans
• Coordinate, steer and lead the planning and execution of PUMA's activations during major football moments and tournaments in close collaboration with relevant internal functions at global and local levels, as well as the relevant team partnership and club representatives
• Participate in and drive team brainstorming, strategic planning and provide team and federation expertise to PUMA's Teamsport Marketing team.

YOUR TALENT

• Bachelor's degree in business administration, Marketing or similar
• At least 5 years of professional experience in relevant functions such as marketing or communication channels
• Experience across PR, retail, fans/consumers, and influencer activations is desired
• Strong passion for football
• Understanding and appreciation of the digital, social media and PR channel s, and their importance within the changing media landscape , as well as to the consumer
• Ability to research, write and edit communication plans
• Cultural awareness and ability to identify trends
• Ability to work in a rapidly changing and dynamic environment
• Strong communication skills as well as excellent English (written and spoken)
• Business Portuguese (written and spoken) is beneficial

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.