Senior Manager Marketing Teamsport Licensed

PUMA SE; Deutschland; On-site; EUR 90,000 - 150,000; Full time

Job summary

PUMA SE is seeking a Senior Manager of Marketing for Teamsport to drive global campaigns with football associations and clubs. You will lead activation planning, develop compelling stories, and create premium content in collaboration with the wider Creative Services & Business Teamsport group.

You will shape short- and long-term communications plans for global PUMA football assets, ensuring alignment with the brand and maximizing sponsorship impact.

Qualifications

• Bachelor's degree in business administration, Marketing or similar is required.
• 5–7 years of professional marketing/communications experience in relevant functions.
• Experience across PR, retail, fans/consumers, and influencer activations is desirable.
• Strong passion for football.
• Solid understanding of digital, social media and PR channels in modern media.
• Ability to research, write and edit communication plans.
• Cultural awareness and trend identification.
• Ability to thrive in a dynamic environment with strong communication skills and excellent English.

Responsibilities

• Develop action plans for scheduled football events and seasonal campaigns for PUMA Football assets across men’s and women’s teams.
• Craft authentic stories and content around products and teams to boost connection with consumers.
• Create premium content with teamsport marketing and partners for stories across visual, video, digital and social channels.
• Coordinate planning and execution of activations during major football moments and tournaments with internal teams and partners.
• Lead team brainstorming, strategic planning and provide federation expertise to Teamsport Marketing.
• Develop marketing materials and activations in collaboration with the wider PUMA team to ensure strong share of voice and consumer targeting.

Skills

Marketing

PR/Communications

Digital & Social Media

Content Creation

Influencer Activations

Strategic Planning

Storytelling

English Proficiency

Education

Bachelor's degree in business administration, Marketing or similar

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

Your mission

As the Senior Manager of Marketing for Teamsport your primary objective is to drive the marketing campaign and activation with prominent Football Associations and clubs.

Working closely with the wider Creative Services & Business Teamsport Team members you will serve as the central marketing management function, ensuring alignment with PUMA's overarching brand objectives.

Responsible to drive effective short and long-term communication plans for global PUMA Football teams to maximize the impact of brand sponsorship investments (in partnership with the larger marketing team).

• Develop action plans for scheduled Football events and seasonal campaigns for our PUMA Football assets across men's and women's teams, including product, clubs or National Teams milestones, key fixtures, cultural moments, reacting to opportunities, events and trends
• Craft and communicate authentic and compelling stories and content around our products and teams to enhance our connection and relevance to our consumer (in collaboration with Integrated Marketing team) developing sales and profile of our partnership
• In collaboration with Teamsport Marketing and agency partners create premium and impactful content, including visual, video, digital and social content to promote our brand and teams and federations stories; research, write and develop communications plans
• Coordinate, steer and lead the planning and execution of PUMA's activations during major football moments and tournaments in close collaboration with relevant internal functions at global and local levels, as well as the relevant team partnership and club representatives
• Participate in and drive team brainstorming, strategic planning and provide team and federation expertise to PUMA Teamsport Marketing team
• Develops marketing materials based on the product concept and delivers marketing activations in collaboration with wider PUMA team to ensure strong share of voice and consumer targeting

Your talent

• Bachelor's degree in business administration, Marketing or similar
• At least 5 -7 years of professional experience in relevant functions such as marketing or communication channels
• Experience across PR, retail, fans/consumers, and influencer activations desired
• Strong passion for football
• Understanding and appreciation of the digital, social media and PR channels and their importance within the changing media landscape and to the consumer
• Ability to research, write and edit communication plans
• Cultural awareness and ability to identify trends
• Ability to work in rapidly changing and dynamic environment
• Strong communication skills as well as excellent English knowledge (written and spoken)

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what's next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.