Senior Manager Marketing Teamsport Licensed

PUMA SE; Herzogenaurach; On-site; EUR 70,000 - 100,000; Full time

Job summary

PUMA SE is seeking a seasoned Marketing professional in Germany to drive global football sponsorship communications, plan events, and craft compelling content across channels. You will work with the Teamsport Marketing team and external agencies to maximize brand impact and consumer engagement.

The role requires 5–7 years in marketing/communications, strong football knowledge, and excellent English. A Bachelor’s in business/marketing is required.

Qualifications

• Bachelor’s degree in business administration, Marketing or similar.
• 5-7 years of professional experience in marketing or communication roles.
• Experience across PR, retail, fans/consumers, and influencer activations preferred.
• Strong passion for football.
• Excellent English knowledge (written and spoken).

Responsibilities

• Drive short and long-term communication plans for global PUMA Football teams to maximize brand sponsorship impact.
• Develop action plans for football events and seasonal campaigns across men’s and women’s teams.
• Craft authentic stories and content to connect with consumers and enhance sponsorship profile.
• Collaborate with Teamsport Marketing and agencies to create premium content across visual, video, digital and social channels.
• Coordinate activations during major football moments in partnership with internal teams and clubs.
• Contribute to brainstorming, strategy, and provide federation expertise to Teamsport Marketing.
• Develop marketing materials and activations to ensure strong share of voice and consumer targeting.

Skills

Marketing strategy

PR activations

Content creation

English proficiency

Football knowledge

Education

Bachelor’s degree in business/marketing

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

• Responsible to drive effective short and long-term communication plans for global PUMA Football teams to maximize the impact of brand sponsorship investments (in partnership with the larger marketing team)
• Develop action plans for scheduled Football events and seasonal campaigns for our PUMA Football assets across men’s and women’s teams, including product, clubs or National Teams milestones, key fixtures, cultural moments, reacting to opportunities, events and trends
• Craft and communicate authentic and compelling stories and content around our products and teams to enhance our connection and relevance to our consumer (in collaboration with Integrated Marketing team) developing sales and profile of our partnership
• In collaboration with Teamsport Marketing and agency partners create premium and impactful content, including visual, video, digital and social content to promote our brand and teams and federations stories; research, write and develop communications plans
• Coordinate, steer and lead the planning and execution of PUMA’s activations during major football moments and tournaments in close collaboration with relevant internal functions at global and local levels, as well as the relevant team partnership and club representatives
• Participate in and drive team brainstorming, strategic planning and provide team and federation expertise to PUMA Teamsport Marketing team
• Develops marketing materials based on the product concept and delivers marketing activations in collaboration with wider PUMA team to ensure strong share of voice and consumer targeting.

YOUR TALENT:

• Bachelor’s degree in business administration, Marketing or similar
• At least 5 -7 years of professional experience in relevant functions such as marketing or communication channels
• Experience across PR, retail, fans/consumers, and influencer activations desired
• Strong passion for football
• Understanding and appreciation of the digital, social media and PR channels and their importance within the changing media landscape and to the consumer
• Ability to research, write and edit communication plans
• Cultural awareness and ability to identify trends
• Ability to work in rapidly changing and dynamic environment
• Strong communication skills as well as excellent English knowledge (written and spoken).

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.