Senior Director Marketing Consumer Journey

PUMA SE; Deutschland; Vor Ort; EUR 140.000 - 210.000; Vollzeit

Zusammenfassung

PUMA SE seeks a senior digital marketing leader to define the global consumer journey from awareness to advocacy and integrate paid, owned and earned channels across DTC, retail and wholesale. You will lead cross-channel activation, align brand storytelling, and enable shared demand creation with partners.

Fluency in English is required; German is a plus. The role requires 15+ years in digital marketing and a track record of leading global campaigns with matrixed stakeholders.

Qualifikationen

• 15+ years of experience in digital marketing, with proven cross-functional leadership across global teams.
• Strong strategic and product-thinking capabilities in consumer marketing.
• Excellent communication, stakeholder management and commercial mindset.

Aufgaben

• Define and implement the global consumer journey framework across paid, owned and earned channels.
• Lead cross-channel integration of the global demand engine and partner with E-Com and CRM.
• Shape the consumer data strategy and first-party data capture at scale.
• Co-own the digital product roadmap across web, app and retail tech with cross-functional partners.
• Translate brand storytelling into scalable content systems and global toolkits.

Kenntnisse

Digital marketing leadership

Global team leadership

Strategic thinking

English fluency

Ausbildung

Marketing degree

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Define and implement the global consumer journey framework from awareness to advocacy, integrating paid, owned and earned channels across DTC, retail and wholesale and removing fragmentation between global, regional and channel execution
• Lead cross-channel integration of the global always-on demand engine across brand marketing, performance marketing (owned by E-Com) and CRM, loyalty and lifecycle marketing in partnership with E-Com
• Connect the digital strategy across Brand, DTC and Wholesale, align storytelling, product drops and activations globally, and enable shared demand creation with key partners such as JD, Foot Locker and Zalando
• Shape the consumer data strategy and first-party data capture with E-Com and Omnichannel, and co-create segmentation, audience modelling and personalisation at scale to deliver a single customer view and actionable insights
• Co-own the digital product roadmap across web, app and retail tech with E-Com, Omnichannel and Technology, and champion customer experience excellence across every touchpoint
• Translate brand storytelling into platform-native ecosystems, build scalable content systems rather than campaign-led execution, and provide global toolkits and frameworks for local market activation
• Define global, regional and local roles and decision rights, lead the operating model transformation, and standardise planning, campaign orchestration and performance tracking to drive efficiency, consistency and adoption across markets

YOUR TALENT

• 15+ years’ experience in digital marketing, including proven experience leading global teams at a senior level
• University degree in Marketing, Business Administration, Communications or a comparable field
• Expertise in channel management, in particular media, social and retail activation
• Proven track record of leading successful cross-channel global campaigns and navigating matrixed stakeholders across global, regional and local teams
• Strong command of consumer data, analytics and personalisation, and the ability to translate insight into commercial results
• Experience shaping operating models, governance and ways of working across a global organization
• Passion for sport and for creating show-stopping moments that blend sport and culture
• Excellent communication skills, intercultural competence and a strategic, commercially minded approach
• Team-oriented, resilient and confident under pressure
• Fluent in English; German is a plus.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process.

We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.