Senior Director Marketing Consumer Journey

PUMA Group; Herzogenaurach; Vor Ort; EUR 170.000 - 230.000; Vollzeit

Zusammenfassung

PUMA Group in Germany seeks a Senior Director Consumer Journey & Digital Marketing to lead the global consumer journey across channels and regions, turning brand storytelling into a connected, data-led omnichannel ecosystem that drives full-price sell-through and digital revenue.

You own the end-to-end journey architecture, shape the digital demand engine, and coordinate with Brand, E‑Com and Wholesale to align storytelling, activations and personalization at scale.

Qualifikationen

• 15+ years of experience in digital marketing at senior level.
• University degree in Marketing, Business Administration or Communications.
• Fluent in English; German is a plus.

Aufgaben

• Define and implement the global consumer journey framework from awareness to advocacy across channels and regions.
• Lead cross-channel integration of the global always-on demand engine with CRM, loyalty and lifecycle marketing.
• Coordinate with Brand, DTC and Wholesale to align storytelling, product drops and activations globally.
• Shape data strategy, first-party data capture, segmentation, and personalisation at scale.
• Co-own the digital product roadmap across web, app and retail tech with E-Com and Omnichannel.

Kenntnisse

Digital marketing

Global team leadership

Cross-channel marketing

Strategic thinking

Data analytics

Ausbildung

University degree in Marketing/Business

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION:

As Senior Director Consumer Journey & Digital Marketing, you lead PUMA’s global consumer journey across all marketing channels, categories and regions – from awareness to loyalty. You own the end-to-end consumer journey architecture and the global digital demand engine, turning brand storytelling into a connected, data-led omnichannel ecosystem that drives full-price sell-through, digital revenue growth and brand relevance. You are the commercial engine of marketing, linking brand, product and sales outcomes.

• Define and implement the global consumer journey framework from awareness to advocacy, integrating paid, owned and earned channels across DTC, retail and wholesale and removing fragmentation between global, regional and channel execution
• Lead cross-channel integration of the global always-on demand engine across brand marketing, performance marketing (owned by E-Com) and CRM, loyalty and lifecycle marketing in partnership with E-Com
• Connect the digital strategy across Brand, DTC and Wholesale, align storytelling, product drops and activations globally, and enable shared demand creation with key partners such as JD, Foot Locker and Zalando
• Shape the consumer data strategy and first-party data capture with E-Com and Omnichannel, and co-create segmentation, audience modelling and personalisation at scale to deliver a single customer view and actionable insights
• Co-own the digital product roadmap across web, app and retail tech with E-Com, Omnichannel and Technology, and champion customer experience excellence across every touchpoint
• Translate brand storytelling into platform-native ecosystems, build scalable content systems rather than campaign-led execution, and provide global toolkits and frameworks for local market activation
• Define global, regional and local roles and decision rights, lead the operating model transformation, and standardise planning, campaign orchestration and performance tracking to drive efficiency, consistency and adoption across markets

YOUR TALENT:

• 15+ years’ experience in digital marketing, including proven experience leading global teams at a senior level
• University degree in Marketing, Business Administration, Communications or a comparable field
• Expertise in channel management, in particular media, social and retail activation
• Proven track record of leading successful cross-channel global campaigns and navigating matrixed stakeholders across global, regional and local teams
• Strong command of consumer data, analytics and personalization, and the ability to translate insight into commercial results
• Experience shaping operating models, governance and ways of working across a global organization
• Passion for sport and for creating show-stopping moments that blend sport and culture
• Excellent communication skills, intercultural competence and a strategic, commercially minded approach
• Team-oriented, resilient and confident under pressure
• Fluent in English; German is a plus.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.