Field Marketing Specialist

Jobtailor; Deutschland; Remote; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a remote-first ANZ regional marketing professional to drive demand generation and support events, webinars, and partnerships across Australia and New Zealand.

You will coordinate campaigns, track leads, and collaborate with Sales, Digital, and Operations to optimize ROI while traveling 20–25% for regional events.

Qualifikationen

• 3–5 years of marketing experience in a B2B technology company.
• Experience supporting field or regional marketing initiatives in the ANZ market.
• Strong organisational skills with keen attention to detail and ability to juggle multiple projects.
• Proven ability to collaborate cross-functionally with Sales, Digital, Partner Marketing, and Operations teams.
• Comfortable working in a fast-paced, remote-first, startup environment.
• Excellent verbal and written communication skills in English.
• Willingness to travel approximately 20–25% across the region for events and team collaboration.

Aufgaben

• Support the regional marketing strategy across Australia and New Zealand.
• Assist in planning, executing, and optimizing ANZ demand generation campaigns across digital, events, and partner marketing.
• Support local trade shows, customer meetups, hosted webinars, and virtual experiences.
• Coordinate event logistics, speaker preparation, KBYG documentation, and follow-up tracking.
• Track ANZ leads, monitor pipeline influence, and partner with BDRs and Sales on follow-up and reporting.
• Support the ANZ sales team with toolkits, event decks, one-pagers, KBYGs, and campaign updates.
• Collaborate with global digital teams on regional paid programs and content syndication.
• Coordinate with ANZ digital and event agencies and vendors.
• Track marketing KPIs and campaign effectiveness using CRM and BI tools, reporting ROI and optimization opportunities.

Kenntnisse

B2B Marketing

Demand Generation

Event Coordination

Cross-Functional Collaboration

CRM Tools

BI Tools

English Proficiency

Tools

CRM Tools

BI Tools

Digital Marketing Platforms

Jobbeschreibung

• Support execution of the regional marketing strategy across Australia and New Zealand.
• Assist in planning, executing, and optimizing ANZ demand generation campaigns across digital, events, and partner marketing.
• Support local trade shows, customer meetups, hosted webinars, and virtual experiences.
• Coordinate event logistics, speaker preparation, KBYG documentation, and follow-up tracking.
• Track ANZ leads, monitor pipeline influence, and partner with BDRs and Sales on follow-up and reporting.
• Support the ANZ sales team with toolkits, event decks, one-pagers, KBYGs, and campaign updates.
• Collaborate with global digital teams on regional paid programs and content syndication.
• Coordinate with ANZ digital and event agencies and vendors.
• Track marketing KPIs and campaign effectiveness using CRM and BI tools, reporting ROI and optimization opportunities.

Requirements

• 3–5 years of marketing experience in a B2B technology company, preferably in security, cloud-native, or developer tooling spaces.
• Experience supporting field or regional marketing initiatives in the ANZ market.
• Strong organisational skills with keen attention to detail and the ability to juggle multiple projects.
• Proven ability to collaborate cross-functionally with Sales, Digital, Partner Marketing, and Operations teams.
• Comfortable working in a fast-paced, remote-first, startup environment.
• Excellent verbal and written communication skills in English.
• Willingness to travel approximately 20–25% across the region for events and team collaboration.

Core Competencies

Demonstrates expertise in executing regional marketing strategies and optimizing demand generation campaigns across digital and event channels. Proficient in tracking marketing KPIs and collaborating with cross-functional teams to enhance campaign effectiveness in the B2B technology sector.

Highest-signal resume keywords

• B2B Marketing Experience
• Demand Generation Campaigns
• Event Coordination
• CRM and BI Tools
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Campaign Optimization
• Lead Tracking
• KPI Tracking
• Event Logistics Coordination

Soft Skills

• Organizational Skills
• Attention to Detail
• Verbal Communication
• Written Communication
• Project Management

Industry Keywords

• B2B Technology
• ANZ Market
• Security
• Cloud-Native
• Developer Tooling

Tools & Technologies

• CRM Tools
• BI Tools
• Digital Marketing Platforms