Partner Program Lead

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Acceldata is seeking a senior partner marketing leader in Germany to design and drive integrated campaigns with alliance partners. You will build ABM programs with sales, develop repeatable partner motions, and coordinate participation in key partner events to generate pipeline.

You will create compelling co-branded assets and measure campaign effectiveness using Salesforce and attribution models, while collaborating across sales, alliances, and marketing leadership.

Qualifikationen

• 7+ years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing, or Ecosystem Marketing.
• Proven success executing joint marketing programs with technology partners, system integrators, or cloud providers.
• Experience managing event sponsorships, conferences, executive programs, and field marketing initiatives.
• Demonstrated ability to execute ABM and demand generation campaigns with strategic alliance partners.
• Strong content creation and storytelling capabilities, including executive-ready and customer-facing materials.
• Experience measuring marketing performance through Salesforce and marketing attribution models.
• Excellent project management and stakeholder management skills.
• Ability to work cross-functionally with sales, alliances, marketing, and executive leadership teams.
• Strong written, verbal, and presentation skills.

Aufgaben

• Design, execute, and optimize integrated partner marketing campaigns with strategic alliance partners.
• Build and execute account-based marketing (ABM) programs in collaboration with alliance and field sales teams.
• Develop repeatable partner marketing motions that drive awareness, engagement and qualified pipeline.
• Align partner campaigns with Acceldata's go-to-market priorities and target accounts.
• Manage Acceldata's participation in strategic partner events and conferences.
• Plan and execute event sponsorships, speaking opportunities, executive meetings, customer engagements, and partner networking activities.
• Coordinate Acceldata's presence at events including: Knowledge, AWS re:Invent, VAST Data Forward, Reltio DataDriven.
• Measure event effectiveness and optimize investment based on pipeline and revenue outcomes.
• Create compelling co-branded assets including: Solution briefs, Joint value propositions, Customer success stories, Executive presentations, Partner sales enablement materials, Thought leadership content.
• Analyze campaign effectiveness and provide actionable recommendations for optimization.

Kenntnisse

B2B Partner Marketing

Account-Based Marketing (ABM)

Event Sponsorship Management

Content Creation

Salesforce Marketing Performance

Tools

Salesforce

Jobbeschreibung

• Design, execute, and optimize integrated partner marketing campaigns with strategic alliance partners.
• Build and execute account-based marketing (ABM) programs in collaboration with alliance and field sales teams.
• Develop repeatable partner marketing motions that drive awareness, engagement and qualified pipeline.
• Align partner campaigns with Acceldata's go-to-market priorities and target accounts.
• Manage Acceldata's participation in strategic partner events and conferences.
• Plan and execute event sponsorships, speaking opportunities, executive meetings, customer engagements, and partner networking activities.
• Coordinate Acceldata's presence at events including: Knowledge, AWS re:Invent, VAST Data Forward, Reltio DataDriven.
• Measure event effectiveness and optimize investment based on pipeline and revenue outcomes.
• Create compelling co-branded assets including: Solution briefs, Joint value propositions, Customer success stories, Executive presentations, Partner sales enablement materials, Thought leadership content.
• Analyze campaign effectiveness and provide actionable recommendations for optimization.

Requirements

• 7+ years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing, or Ecosystem Marketing.
• Proven success executing joint marketing programs with technology partners, system integrators, or cloud providers.
• Experience managing event sponsorships, conferences, executive programs, and field marketing initiatives.
• Demonstrated ability to execute ABM and demand generation campaigns with strategic alliance partners.
• Strong content creation and storytelling capabilities, including executive-ready and customer-facing materials.
• Experience measuring marketing performance through Salesforce and marketing attribution models.
• Excellent project management and stakeholder management skills.
• Ability to work cross-functionally with sales, alliances, marketing, and executive leadership teams.
• Strong written, verbal, and presentation skills.

Core Competencies

Demonstrates expertise in B2B Partner Marketing and Account-Based Marketing (ABM), with a strong focus on executing integrated marketing campaigns and measuring their effectiveness. Proven ability to create compelling content and manage cross-functional collaboration with sales and executive teams.

Highest-signal resume keywords

• B2B Partner Marketing
• Account-Based Marketing (ABM)
• Event Sponsorship Management
• Content Creation
• Salesforce Marketing Performance Measurement

Hard Skills

• Partner Marketing Campaign Design
• Demand Generation Campaign Execution
• Marketing Attribution Models
• Joint Marketing Program Execution
• Pipeline Optimization

Soft Skills

• Project Management
• Stakeholder Management
• Written Communication
• Verbal Communication
• Presentation Skills

Industry Keywords

• Strategic Alliance Partners
• Field Marketing Initiatives
• Customer Engagement
• Co-Branded Assets
• Thought Leadership Content