Senior Institutional Marketing Manager (m/f/d)

Tradias-Gmbh; Frankfurt; On-site; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Office in Frankfurt

Flat hierarchies

International environment

Job summary

Tradias-Gmbh in Frankfurt is seeking an experienced B2B marketing professional to lead strategic marketing initiatives. You will shape brand messaging for institutional audiences, manage campaigns, and coordinate with sales and product teams to drive growth.

The role emphasizes analytics, external partnerships, and staying abreast of regulatory changes in the digital assets space, with a strong emphasis on ROI and visibility.

Qualifications

• 4–6 years of B2B marketing experience.
• Experience in financial services, crypto, fintech preferred.
• Strong cross-functional collaboration and stakeholder engagement.

Responsibilities

• Develop and execute a B2B marketing strategy aligned with leadership and major institutions.
• Maintain brand identity and create content, sales materials, and announcements for institutional audiences.
• Manage website, plan paid campaigns with ROI focus, and grow LinkedIn presence.
• Support events, conferences, and client formats both online and offline.
• Collaborate with PR for institutional communication strategies.
• Coordinate with sales and product to align marketing with business goals.
• Foster relationships with partners and influencers in the digital assets space.
• Monitor marketing performance using data-driven insights and industry trends.

Skills

B2B marketing

Paid campaigns

Performance marketing

Analytics

Stakeholder management

Job description

Your role and responsibilities

• Marketing Strategy: Develop and execute our B2B marketing strategy in close alignment with leadership, with a strong focus on brand visibility and engagement among large financial institutions




• Brand & Content: Maintain and evolve brand identity, messaging, and visual consistency; create thought leadership pieces, sales materials, and announcements for institutional audiences




• Digital & Campaigns: Manage website content and structure, plan and optimize paid campaigns with clear ROI focus, and grow our social media presence – primarily on LinkedIn




• Events: Support the planning and execution of conferences and client formats (online and offline), including conceptualization and post-event analysis




• PR & Communication: Collaborate with the communications team to develop coherent institutional PR and communication strategies




• Cross-functional Alignment: Coordinate with sales and product teams to ensure marketing strategies support business goals and product positioning




• Stakeholder Relations: Foster and maintain strategic relationships with key partners and influencers within the digital assets ecosystem




• Analytics & Market Intelligence: Monitor effectiveness of marketing initiatives using data-driven insights; stay abreast of industry trends, competitive landscape, and regulatory developments

Your profile

• Experience: About 4 - 6 years in B2B marketing, preferably in financial services, crypto, fintech, or a high-performing agency – ideally with exposure to institutional client audiences




• Skill Set: Strong generalist across brand, digital marketing, content, website, and events with hands-on experience in paid campaigns and performance marketing




• Industry Knowledge: Understanding of the regulatory landscape and compliance requirements in the digital assets market




• Analytical Mindset: Proficient in data analysis and performance metrics to guide marketing decisions




• Working Style: Strategic thinker with strong execution mindset, self-driven, structured, solution-focused, and delivery-oriented




• Communication: Confident working across teams and with senior stakeholders, including C-level executives and external partners

What we offer

Work with experts from the digital assets / crypto industry

Flat hierarchies

International and modern working environment

Strongly motivated and dynamic team

A high degree of self-reliance, responsibility and development perspective

30 days vacation/year

Attractive compensation package

Team and company events

A modern office in the middle of Frankfurt

Formulations referring to individuals in the job advertisement are to be considered gender-neutral. tradias an Equal Opportunity / Affinitiative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic protected by state, federal, or local law.