Marketing Tech Engineer (m/f/d)

Smartbroker AG; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Healthy team culture

Job summary

Smartbroker AG is looking for a Marketing Tech Engineer to own marketing data end-to-end in a regulated fintech environment. You will connect data sources, design tracking via Google Tag Manager, and build dbt models for campaigns and attribution.

You will influence how marketing budget and growth are steered and work across Marketing, Analytics, Product, and Data Platform teams. The role requires strong SQL and Python, hands-on dbt and BigQuery experience, and a proactive ownership mindset.

Qualifications

• Degree in computer science, natural sciences, data science or a comparable field.
• Several years of experience in analytics engineering, data engineering or marketing/tracking engineering.
• Strong SQL and Python skills for data transformation, tooling and automation.
• Hands-on experience with dbt (models, tests, sources, docs) and BigQuery or a similar cloud warehouse.
• Practical experience with web and app tracking, especially server-side tracking via Google Tag Manager.
• Experience with marketing data: ad platforms, marketing connectors and attribution/MMP tools such as AppsFlyer.
• Good understanding of legal requirements for tracking and data protection (GDPR, consent management).
• Familiarity with orchestration (e.g. Airflow) and software engineering best practices: Git, code review, CI/CD, testing and monitoring.
• Experience with GCP services (Pub/Sub, Cloud Run) or Firebase is a plus.
• Proactive, solution-oriented mindset and a strong sense of ownership.
• Clear communication with technical and non-technical colleagues; excellent English, German is a plus.
• Interest in finance and fintech, team player with a sense of humour.

Responsibilities

• Connect and maintain marketing data sources in BigQuery.
• Design, implement and maintain web, app and server-side tracking via Google Tag Manager, with consent and privacy built in.
• Build and own dbt models for campaigns, attribution and marketing performance, used for reporting and activation.
• Keep pipelines trustworthy through tests, data quality monitoring, documentation and code review in our data mono repo.
• Translate marketing needs into clear data requirements and align on priorities with Marketing, Analytics and Product.
• Troubleshoot data and tracking issues and share your knowledge with the team.

Skills

SQL

Python

dbt

BigQuery

GTM

Data engineering

Data quality

Git

CI/CD

English comms

Education

CS degree or related

Tools

dbt (models, tests, docs)

BigQuery

Google Tag Manager

Airflow

Job description

Your mission

Our significantly growing Data, AI & MarTech Department is looking for a Marketing Tech Engineer to own Smartbroker's marketing data end-to-end. Marketing invests across many channels and our four financial portals and needs reliable data to know what works. You build that foundation: from web, app and server-side tracking and marketing data sources to the dbt models behind attribution, campaign performance and activation. You work at the intersection of Marketing, Analytics, Product and our Data Platform team, in a regulated financial environment where data quality and privacy really matter. Your models directly shape how we steer marketing budget and growth. Join us and play a major role in promoting and enabling a truly data-driven marketing culture across the organisation!

• Connect and maintain marketing data sources (e.g. Funnel.io, AppsFlyer, Google Ads, Apple Search Ads, Meta, affiliates) in BigQuery
• Design, implement and maintain web, app and server-side tracking via Google Tag Manager, with consent and privacy built in
• Build and own dbt models for campaigns, attribution and marketing performance, used for reporting and activation
• Keep pipelines trustworthy through tests, data quality monitoring, documentation and code review in our data mono repo
• Translate marketing needs into clear data requirements and align on priorities with Marketing, Analytics and Product
• Troubleshoot data and tracking issues and share your knowledge with the team

Job description

• Connect and maintain marketing data sources (e.g. Funnel.io, AppsFlyer, Google Ads, Apple Search Ads, Meta, affiliates) in BigQuery
• Design, implement and maintain web, app and server-side tracking via Google Tag Manager, with consent and privacy built in
• Build and own dbt models for campaigns, attribution and marketing performance, used for reporting and activation
• Keep pipelines trustworthy through tests, data quality monitoring, documentation and code review in our data mono repo
• Translate marketing needs into clear data requirements and align on priorities with Marketing, Analytics and Product
• Troubleshoot data and tracking issues and share your knowledge with the team

Your profile

• Degree in computer science, natural sciences, data science or a comparable field
• Several years of experience in analytics engineering, data engineering or marketing/tracking engineering
• Strong SQL and Python skills for data transformation, tooling and automation
• Hands-on experience with dbt (models, tests, sources, docs) and BigQuery or a similar cloud warehouse
• Practical experience with web and app tracking, especially server-side tracking via Google Tag Manager
• Experience with marketing data: ad platforms, marketing connectors and attribution/MMP tools such as AppsFlyer
• Good understanding of legal requirements for tracking and data protection (GDPR, consent management)
• Familiarity with orchestration (e.g. Airflow) and software engineering best practices: Git, code review, CI/CD, testing and monitoring
• Experience with GCP services (Pub/Sub, Cloud Run) or Firebase is a plus
• Proactive, solution-oriented mindset and a strong sense of ownership
• Clear communication with technical and non-technical colleagues; excellent English, German is a plus
• Interest in finance and fintech, team player with a sense of humour

About Us

Among other things, the Smartbroker Group operates Smartbroker+ - a multi-award-winning online broker that is the only provider in Germany to combine the extensive product range of traditional brokers with the extremely favourable conditions of neobrokers. The portfolio also includes the digital fund broker SMARTBROKER Finance (formerly: FondsDISCOUNT.de), while the Group also operates four high-reach stock market portals (wallstreet-online.de, boersenNews.de, FinanzNachrichten.de and ARIVA.de). With several hundred million monthly page impressions, the Group is the largest independent financial portal operator in the German-speaking world and also maintains the largest financial community.

The company is one of the pioneers of digital investment. For more than 25 years, we have been committed to breaking down the barriers to investing and enabling user-friendly and cost-effective investment processing.

Our employees are the key to this success. Due to our strong growth momentum, we have created numerous attractive jobs in recent years. Every day, we strive to build the best team and give our employees the space to develop themselves in the best possible way. A diverse team of top performers ensures that we all learn something new every day. From a small team of around 20 people, we have now grown into a company with around 260 employees (as of 31 December 2023), based in a modern office in Berlin-Kreuzberg.

We see ourselves as an innovative fintech that is embedded in a successful group of companies and thus combines a personal working atmosphere with the advantages of a financially strong public limited company. We rely on flat hierarchies, individual development and agile processes in all parts of the company. We are proud of the personal cohesion within the team and the above-average length of service of many employees. We are committed to diversity and equal opportunities. We strive to build a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work and our team will be.

We encourage women, non-binary and transgender people as well as all members of the LGBTQI+ community, people from marginalised ethnic backgrounds and people with visible or non-visible disabilities to apply if they are looking for an inclusive, diverse and safe working environment.