Digital Marketing Manager - B2B Fintech (m/f/d)

Qwist GmbH; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

30 days vacation

Wellness budget

Mobility subsidy

Public transport subsidy

Job summary

Qwist GmbH is seeking a Digital Marketing Manager to own and scale our digital growth engine across strategy, execution, and performance on a fixed-term contract of approximately one year. You will drive a data-driven pipeline from first touch to conversion, with hands-on ownership and direct impact on revenue.

You’ll manage ABM, paid and organic channels, and end-to-end funnel optimization, while building marketing operations and ensuring GDPR-compliant data practices.

Qualifications

• Proven experience owning digital growth in a B2B environment, ideally fintech/banking/SaaS.
• Hands-on experience with ABM, paid and organic growth, and campaign optimization.
• Strong grasp of funnel and lifecycle marketing including website conversion, SEO, nurture programs, lead scoring, and lifecycle progression.
• Practical experience with marketing operations: CRM, attribution, automation, reporting, and data quality.
• Strong analytical skills and ability to translate performance data into priorities and actions.
• Balance of strategic thinking and hands-on execution, able to set direction while building campaigns and solving operational issues.
• Experience working with modern marketing tools (CRM, marketing automation platforms, analytics, AI-assisted workflows).
• Near-native German (C2) and Fluent English.

Responsibilities

• Own digital growth strategy across paid, organic, and ABM channels.
• Lead end-to-end digital funnel from acquisition to conversion, including website UX, landing pages, and CRO.
• Develop multi-channel nurture journeys across email, retargeting, and personalization.
• Build and manage the marketing operations foundation: CRM tracking, attribution, lead routing, scoring and lifecycle reporting.
• Ensure CRM hygiene and data quality in collaboration with Sales and GTM teams.
• Govern digital data and GDPR compliance across marketing systems.
• Translate market, customer, and performance insights into conversion-focused initiatives with Product and Content teams.

Skills

Digital growth

ABM

Funnel optimization

Marketing operations

Data analytics

Cross-function collaboration

German (C2) and English

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Your Role

We’re looking for a Digital Marketing Manager to own and scale our digital growth engine across strategy, execution, and performance on afixed-term contract of approximately one year.

You’ll be responsible for turning our digital channels into a predictable source of high-quality pipeline, guiding prospects from first touch through conversion while building the marketing operations foundation needed to scale.

This is ahands-on role with significant ownership and a direct impact on pipeline, revenue, and growth from day one.

What You’ll Own

• Digital pipeline growth and quality across paid and organic channels, with a focus on revenue impact rather than vanity metrics
• ABM strategy and execution, including continuous testing of audiences, creative, messaging, and channels to improve conversion and CAC
• The end-to-end digital funnel, from acquisition through conversion, including website UX, SEO, landing pages, and conversion rate optimization
• Multi-channel nurture journeys across email, retargeting, and personalization, evolving toward persona- and vertical-specific programs
• Marketing operations infrastructure, including CRM tracking, attribution, lead routing, lead scoring, lifecycle stages, and reporting tied to business outcomes
• CRM and pipeline hygiene, working closely with Sales and the wider GTM team to improve data quality and process discipline
• Marketing data governance and GDPR compliance across our digital marketing systems
• Digital strategy and competitive analysis, translating market, customer, and performance insights into conversion-focused initiatives in partnership with Content and Product

Your Skillset

• Proven experience owning digital growth in a B2B environment, ideally within fintech, banking, payments, SaaS, or another complex B2B category
• Hands-on experience with ABM, paid acquisition, organic growth, and campaign optimization, with a strong understanding of CAC and pipeline economics
• A strong grasp of funnel and lifecycle marketing, including website conversion, SEO, nurture programs, lead scoring, and lifecycle progression
• Practical experience with marketing operations, including CRM, attribution, automation, reporting, and data quality
• Strong analytical skills and the ability to translate performance data into clear priorities and actions
• A balance of strategic thinking and hands-on execution — comfortable setting direction while also building campaigns, optimizing journeys, and solving operational issues yourself
• Confidence working with modern marketing tools, including CRM and marketing automation platforms, analytics tools, and AI-assisted workflows
• A collaborative mindset and the ability to work effectively across Marketing, Sales, Product, and other GTM teams
• Near-native level of German (C2) and Fluent English.

If you're proactive by nature, data-driven by instinct, and passionate about digital marketing and the future of finance, we'd love to hear from you! This is a role for someone who thrives when the pace is high, and the impact is real.

What you can expect

• The opportunity to actively shape a leading open-finance pioneer supporting Europe's financial ecosystem
• Flexible working hours and hybrid work – including two guaranteed home-office days per week
• 30 days of paid vacation per year
• Budget for personal development, structured feedback and compensation processes, and clear growth opportunities
• Monthly benefits budget for mobility, health, or lifestyle
• Monthly subsidy for an E-Gym Wellpass membership
• Public transport subsidy for a sustainable and stress-free commute
• Modern, centrally located office with a positive atmosphere – including weekly yoga classes

Diversity is welcome. You don't meet every single requirement? If you're excited about the role and our mission, we'd love to hear from you.