Senior Institutional Marketing Manager/f/d)

Tradias GmbH; Frankfurt; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Flat hierarchies

International environment

Modern Frankfurt office

Team and events

Vacation 30 days

Job summary

Tradias GmbH in Frankfurt is seeking an experienced Marketing Lead to shape our B2B marketing strategy for institutional clients, aligning with leadership and driving brand visibility across channels.

You will own brand, content, website, paid campaigns, events, and PR; collaborate with sales and product; and monitor market trends and regulatory developments to guide decisions.

Qualifications

• 4–6 years in B2B marketing, ideally in financial services, crypto, fintech.
• Strong generalist across brand, digital marketing, content, website and events.
• Hands-on experience with paid campaigns and performance marketing.
• Understanding of digital assets regulatory landscape.
• Analytical mindset to guide marketing decisions.
• Strategic thinker with execution focus and stakeholder communication.

Responsibilities

• Marketing Strategy: Develop and execute our B2B marketing strategy aligned with leadership.
• Brand & Content: Maintain brand identity, messaging, and create thought leadership and sales materials.
• Digital & Campaigns: Manage website content, plan paid campaigns, and grow our LinkedIn presence.
• Events: Plan and execute conferences and client formats (online and offline).
• PR & Communication: Develop institutional PR and communications strategies with the team.
• Cross-functional Alignment: Collaborate with Sales and Product to support goals and positioning.
• Stakeholder Relations: Build relationships with partners and influencers in the digital assets ecosystem.
• Analytics & Market Intelligence: Track performance and stay updated on industry trends and regulatory developments.

Skills

Brand & Content

Digital Marketing

Campaign Management

Performance Marketing

Analytics & reporting

Job description

At tradias, we are shaping the future of finance. As a fully licensed securities trading bank and leading liquidity provider, regulated by BaFin and based in Frankfurt, we specialize in connecting traditional financial markets with the world of digital assets. Our innovative platform enables secure access to cryptocurrencies and tokenized assets for our institutional investors.

Your role and responsibilities

• Marketing Strategy: Develop and execute our B2B marketing strategy in close alignment with leadership, with a strong focus on brand visibility and engagement among large financial institutions
• Brand & Content: Maintain and evolve brand identity, messaging, and visual consistency; create thought leadership pieces, sales materials, and announcements for institutional audiences
• Digital & Campaigns: Manage website content and structure, plan and optimize paid campaigns with clear ROI focus, and grow our social media presence – primarily on LinkedIn
• Events: Support the planning and execution of conferences and client formats (online and offline), including conceptualization and post-event analysis
• PR & Communication: Collaborate with the communications team to develop coherent institutional PR and communication strategies
• Cross-functional Alignment: Coordinate with sales and product teams to ensure marketing strategies support business goals and product positioning
• Stakeholder Relations: Foster and maintain strategic relationships with key partners and influencers within the digital assets ecosystem
• Analytics & Market Intelligence: Monitor effectiveness of marketing initiatives using data-driven insights; stay abreast of industry trends, competitive landscape, and regulatory developments

Your profile

• Experience: About 4 - 6 years in B2B marketing, preferably in financial services, crypto, fintech, or a high-performing agency – ideally with exposure to institutional client audiences
• Skill Set: Strong generalist across brand, digital marketing, content, website, and events with hands-on experience in paid campaigns and performance marketing
• Industry Knowledge: Understanding of the regulatory landscape and compliance requirements in the digital assets market
• Analytical Mindset: Proficient in data analysis and performance metrics to guide marketing decisions
• Working Style: Strategic thinker with strong execution mindset, self-driven, structured, solution-focused, and delivery-oriented
• Communication: Confident working across teams and with senior stakeholders, including C-level executives and external partners

What we offer

• Work with experts from the digital assets / crypto industry
• Flat hierarchies
• International and modern working environment
• Strongly motivated young and dynamic team
• A high degree of self-reliance, responsibility and development perspective
• 30 days vacation/year
• Attractive compensation package
• Team and company events
• A modern office in the middle of Frankfurt

Formulations referring to individuals in the job advertisement are to be considered gender-neutral. tradias an Equal Opportunity / Affiliation employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic protected by state, federal, or local law.