Senior Email Marketing Specialist

Jobtailor; Deutschland; Remote; EUR 52.000 - 80.000; Vollzeit

Zusammenfassung

Jobtailor in Germany seeks a Marketing Automation Specialist to execute branch-localized email campaigns, manage automation flows, and optimize customer journeys. You will craft copy and visuals using AI tools, validate data accuracy, and coordinate with branches for proofs and updates.

Responsibilities include reporting on branch performance, setting up billing automation, and supporting migration from Eloqua while improving inbox performance and localization quality.

Qualifikationen

• Experience executing email marketing or marketing automation campaigns.
• Strong attention to detail and ability to manage multiple versions and deadlines.
• Experience with a marketing automation platform such as Eloqua, SFMC, Marketo, HubSpot, Braze/Iterable.
• Strong writing skills and basic design sensibility.
• Comfort with campaign data, reporting, lists, and branch details.
• Ability to use AI-enabled tools for content creation, personalization, QA, and workflow efficiency.
• Strong organizational skills and ability to build repeatable processes.
• Preferred: localized/franchise/branch/field marketing experience.
• Preferred: Eloqua or MAP migration experience.
• Preferred: SMS, landing pages, forms, and customer journey orchestration.
• Preferred: HTML/CSS basics for email troubleshooting.
• Preferred: Excel, Power BI, CRM reporting or billing automation.

Aufgaben

• Execute promotional email campaigns with localization and personalization for each branch.
• Write and design email copy and graphics using AI tools.
• Build, proof, QA, and schedule campaign versions.
• Ensure accuracy across links, offers, disclaimers, and branch details.
• Share proofs with branches and manage updates.
• Track monthly email send volume and branch leads.
• Help create automated billing for branch email and lead activity.
• Execute marketing automation across email, SMS, and data-driven touchpoints.
• Partner with the Lifecycle Strategist to optimize journeys via testing and segmentation.
• Assist with landing pages and forms.
• Support Eloqua MAP migration and platform evaluation.
• Deliver timely campaign execution and reliable branch reporting and billing.

Kenntnisse

Email marketing campaigns

Marketing automation

Campaign data management

Content creation

Localization

Reporting

Audience segmentation

QA processes

Billing automation

Branch-level reporting

Tools

Eloqua

Salesforce Marketing Cloud

Marketo

HubSpot

Braze/Iterable

AI Tools

Excel

Power BI

CRM Reporting

Jobbeschreibung

• Execute promotional email campaigns, including localization and personalization for participating branch locations
• Write and design email copy and graphics, using AI tools where appropriate
• Build, proof, QA, and schedule campaign versions
• Ensure accuracy across links, offers, personalization, DISCLAIMERS, and branch-specific details
• Share proofs with branches and manage requested updates
• Track monthly email send volume and leads by branch
• Help create and maintain automated billing for branch email and lead activity
• Execute marketing automation campaigns across email, SMS, and customer data-driven touchpoints
• Partner with the Lifecycle Strategist to optimize customer journeys through testing, content updates, segmentation, and performance improvements
• Assist with building landing pages and forms
• Support evaluation of a new marketing automation platform and migration of Eloqua automations
• Deliver accurate and timely campaign execution, improved email and journey performance, efficient localization, reliable branch-level reporting and billing, and transition support from Eloqua

Requirements

• Experience executing email marketing or marketing automation campaigns
• Strong attention to detail and ability to manage multiple versions, deadlines, and stakeholder requests
• Experience with a marketing automation platform or email service provider, such as Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar
• Strong writing skills and basic design sensibility
• Comfort working with campaign data, reporting, audience lists, and branch/location-level details
• Ability to use AI-enabled tools to support content creation, personalization, QA, and workflow efficiency
• Strong organizational skills and ability to build repeatable processes
• Preferred: Experience with localized, franchise, dealer, branch, or field marketing programs
• Preferred: Experience with Eloqua or MAP migration projects
• Preferred: Familiarity with SMS, landing pages, forms, and customer journey orchestration
• Preferred: Basic HTML/CSS knowledge for email troubleshooting
• Preferred: Experience with Excel, Power BI, CRM reporting, or billing/reporting automation

Core Competencies

Demonstrates expertise in executing email marketing and marketing automation campaigns, with a strong focus on localization, personalization, and performance optimization. Proficient in using AI tools for content creation and campaign management, alongside a solid understanding of reporting and audience segmentation.

Highest-signal resume keywords

• Email Marketing Campaign Execution
• Marketing Automation Platform Experience
• Strong Writing Skills
• Attention to Detail
• Basic HTML/CSS Knowledge

ATS Optimization Keywords

Hard Skills

• Email Marketing
• Marketing Automation
• Campaign Data Management
• Content Creation
• Localization
• Reporting
• Audience Segmentation
• QA Processes
• Branch-Level Reporting
• Billing Automation

Soft Skills

• Organizational Skills
• Ability to Manage Multiple Deadlines
• Stakeholder Management

Industry Keywords

• Localized Marketing
• Franchise Marketing
• Dealer Marketing
• Field Marketing
• Customer Journey Orchestration

Tools & Technologies

• Eloqua
• Salesforce Marketing Cloud
• Marketo
• HubSpot
• BrazeIterable
• AI Tools
• Excel
• Power BI
• CRM Reporting