Lead Specialist - Email Marketing

American Institute of Certified Public Accountants; Deutschland; Hybrid; EUR 42.000 - 65.000; Vollzeit

Zusammenfassung

The American Institute of Certified Public Accountants (AICPA) is seeking an experienced email marketing professional to design and optimize campaigns in Salesforce Marketing Cloud.

You will leverage Journey Builder, segmentation, and automation to deliver personalized experiences, analyze performance, and collaborate with teams to meet marketing goals. Hybrid work arrangement with development opportunities is available.

Qualifikationen

• 2+ years experience in email marketing operations.
• Salesforce Marketing Cloud Certification (Email Specialist and/or Admin) preferred.

Aufgaben

• Design and improve email marketing campaigns using Salesforce Marketing Cloud features.
• Develop email templates, content, and automated workflows.
• Perform QA to ensure links render correctly across browsers and devices.
• Segment audiences and tailor content for relevance.
• Build complex customer journeys in Journey Builder for personalised sequences.
• Conduct A/B testing on subject lines and design elements to improve performance.
• Monitor open, click, conversion, and deliverability metrics to inform strategy.
• Ensure subscriber lists comply with CAN-SPAM and GDPR; collaborate with cross-functional teams.

Kenntnisse

Email marketing operations

Audience segmentation

A/B testing

Campaign analytics

Tools

Salesforce Marketing Cloud

Jobbeschreibung

You Have:

• Salesforce Marketing Cloud Certifications\\: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non‑stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future‑focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Remote #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.

About the Role:

You will be design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. These campaigns will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences. Additionally, you will analyse campaign performance and help meet our goals through targeted email communications. You will report to the Manager - Email Marketing Operations, or the Senior Manager - Marketing Operations as an individual contributor. You will use a hybrid work schedule.

You Will:

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
• You will manage Quality Assurance to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
• Monitor important email marketing metrics such as open rates, click‑through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals