E-Mail Marketing Manager – B2B Campaigns

Jobtailor; Deutschland; Hybrid; EUR 42.000 - 56.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced marketer to own and scale outbound email campaigns in the backend, crafting messaging that captures attention and drives responses. You will develop campaigns from buyer personas, positioning, and USPs, write outbound copy, and lead testing, KPI tracking, and ongoing optimization with minimal client contact.

Collaboration with account managers to refine offers and messaging is key, as is a structured, curious, data-driven approach and a strong sense of

Qualifikationen

• Initial experience in outbound or email marketing, or experience with relevant tools.
• Strong copywriting skills and understanding of how effective email copy captures attention and prompts response.
• Strong sense of offer building; messaging and offers work together to drive conversions.
• Analytical, data-driven approach with KPI-based optimization.
• Curiosity and willingness to experiment with new tools.
• Comfortable working with complex setups.
• Independent, structured working style with ownership of results.
• Formal education is secondary; skills and demonstrable performance matter.

Aufgaben

• Build and manage outbound and email campaigns in the backend for clients.
• Develop campaigns based on buyer personas, positioning, and USPs.
• Translate buyer personas, positioning, and USPs into clear messaging strategies.
• Write outbound copy, including emails, follow-ups, and sequences.
• Take full ownership of campaigns: setup, testing, KPI tracking, analysis, and continuous optimization.
• Work closely with account managers to refine offers, messaging, and campaign strategy.
• Work entirely in the backend without direct client contact, focusing on copy, structure, testing, and scaling.

Kenntnisse

Outbound Marketing

Email Campaign Management

Copywriting

KPI Tracking

Data Analysis

A/B Testing

Campaign Optimization

Jobbeschreibung

• Build and manage outbound and email campaigns in the backend for clients
• Develop campaigns based on buyer personas, positioning, and USPs
• Translate buyer personas, positioning, and USPs into clear messaging strategies
• Write outbound copy, including emails, follow-ups, and sequences
• Take full ownership of campaigns: setup, testing, KPI tracking, analysis, and continuous optimization
• Work closely with account managers to refine offers, messaging, and campaign strategy
• Work entirely in the backend without direct client contact, focusing on copy, structure, testing, and scaling

Requirements

• Initial experience in outbound or email marketing, or experience working with relevant tools
• Strong copywriting skills and an understanding of how effective email copy captures attention and encourages people to respond
• A strong sense of offer building and an understanding of how messaging and offers work together to drive conversions
• Analytical, data-driven approach, with optimization based on KPIs
• Curiosity and willingness to experiment with new tools
• Comfortable working with complex setups
• Independent, structured working style and willingness to take ownership of results
• Formal educational background is secondary; what matters are skills, tool proficiency, and demonstrable or evident performance in outbound marketing

Core Competencies

Demonstrates expertise in outbound and email marketing, with a strong focus on copywriting, campaign management, and data-driven optimization. Proficient in developing messaging strategies that drive conversions and enhance client engagement.

Highest-signal resume keywords

• Outbound Marketing
• Email Campaign Management
• Copywriting Skills
• KPI Tracking and Analysis
• Data-Driven Optimization

Hard Skills

• Email Marketing
• Campaign Development
• Messaging Strategy
• Copywriting
• KPI Analysis
• Offer Building
• A/B Testing
• Data Analysis
• Conversion Optimization
• Backend Campaign Management

Soft Skills

• Curiosity
• Independent Working Style
• Structured Approach
• Willingness to Experiment
• Attention to Detail