Senior CRM Product Manager with Focus on Braze & Native apps (m/f/d)

wetter.com; Konstanz; Hybrid; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Full ownership of CRM for one of Ger­m

Freedom and budget to experiment with

Hybrid work, flexible hours

Informal and collaborative environment

Zusammenfassung

wetter.com is seeking a CRM lead to own the lifecycle strategy for our weather app across iOS and Android. You will design onboarding, activation and retention journeys using Braze, and push the frontier with AI tools.

You will build campaigns, run experiments, and collaborate with Product and Editorial to reach the right audience with data-driven decisions. Fluency in English is required; German is a plus.

Qualifikationen

• 5+ years in CRM or lifecycle for B2C apps, 3+ on native iOS and Android.
• Hands on Braze expertise: Canvas, Liquid and Connected Content as daily basics, plus BrazeAI tools such as Operator, agents and Decisioning Studio
• Proven wins in opt in, activation or retention, with numbers
• Solid experimentation skills; comfortable pulling and analysing your own data
• Product craft: clear requirements, a prioritised backlog, close work with tech
• You already build things with AI, not just use them
• Fluent English; German is a plus

Aufgaben

• Own the CRM roadmap and its KPIs
• Build onboarding, activation and retention journeys in Braze
• Raise push opt in rates together with Product and Design
• Help Editorial reach the right audience for every story
• Run experiments in Braze and inside the apps, and decide what ships
• Use Braze AI features, and build your own AI tools where Braze stops

Tools

Braze

AI tools

Jobbeschreibung

• Product team At wetter.com, CRM is not about coupons and carts. It is how our iOS and Android apps deliver value: the right alert, forecast, warning or story at the right moment. You own that channel, with Braze and AI as your main tools. Millions of app users across Europe mean your experiments reach significance in days, not months.

Location

• Konstanz, Munich or Berlin
• Product team At wetter.com, CRM is not about coupons and carts. It is how our iOS and Android apps deliver value: the right alert, forecast, warning or story at the right moment. You own that channel, with Braze and AI as your main tools. Millions of app users across Europe mean your experiments reach significance in days, not months.

Your mission

Get more new users to activate. Get more users to come back.

Your tasks

• Own the CRM roadmap and its KPIs
• Build onboarding, activation and retention journeys in Braze
• Raise push opt in rates together with Product and Design
• Help Editorial reach the right audience for every story
• Run experiments in Braze and inside the apps, and decide what ships
• Use Braze AI features, and build your own AI tools where Braze stops

Your Profile

• 5+ years in CRM or lifecycle for B2C apps, 3+ on native iOS and Android
• Hands on Braze expertise: Canvas, Liquid and Connected Content as daily basics, plus BrazeAI tools such as Operator, agents and Decisioning Studio
• Proven wins in opt in, activation or retention, with numbers
• Solid experimentation skills; comfortable pulling and analysing your own data
• Product craft: clear requirements, a prioritised backlog, close work with tech
• You already build things with AI, not just use them
• Fluent English; German is a plus

Benefits

• Full ownership of CRM for one of Germany's most used weather apps
• Freedom and budget to experiment with AI
• Hybrid work, flexible hours, occasional travel between offices
• A corporate culture defined by team spirit, open communication, a dynamic atmosphere, flat hierarchies, and quick decision-making processes
• Informal and collaborative environment: no titles or strict dress codes, fostering a relaxed and approachable culture
• A wide range of perks, social benefits, and employee services in a leading media company

About Us

We are the number 1 address for all questions about the weather. What should I wear today, will I get to work without getting wet and can I barbecue at the weekend? Since 2000, we’ ve been providing all the important information about the weather and accompanying millions of people through their everyday lives.

At our offices in Constance, Munich and Berlin, our colleagues work with great passion on our products. In addition to the wetter.com offers for desktop, mobile and TV. Furthermore we have launched METEONOMIQS, a B2B brand for weather data-driven business solutions. We are a wholly owned subsidiary of FUNKE Digital.