Senior Product Manager - Consumer Experience (m/f/d)

LeasingMarkt.de; Düsseldorf; On-site; EUR 90,000 - 120,000; Full time

Job summary

LeasingMarkt.de is seeking a Senior Product Manager for Consumer Experience to lead the Attraction & Loyalty initiatives. You will own the product direction, set priorities, and partner with CRM, Marketing, and app teams to create seamless journeys that convert first interactions into qualified inquiries and repeat visits.

You'll use customer insights and data to drive activation, engagement and retention, building measurable improvements for consumers and dealers in a dynamic car leasing

Qualifications

• Experience owning a consumer digital product area and delivering measurable improvements.
• Strong product judgment to shape strategy and roadmap, not just execute features.
• Analytical depth and curiosity; interpret experiments and use data.
• Practical understanding of activation, engagement or retention and related experiences.
• Hands-on execution with attention to experience quality, dependencies and measurement.
• Clear communication and collaborative leadership across engineers, designers, analysts and stakeholders.
• Experience with marketplaces, personalisation, lifecycle products; automotive or leasing exposure is a plus.

Responsibilities

• Own the product direction and roadmap for Attraction & Loyalty, translating customer needs into opportunities.
• Improve activation and ongoing engagement via onboarding, accounts, saved offers, and personalised recommendations.
• Build connected journeys across web, app and lifecycle touchpoints with CRM, Marketing and app teams.
• Use research and data to identify blockers preventing meaningful customer steps.
• Size opportunities, justify investments, and communicate trade-offs clearly.
• Lead discovery and experimentation with Engineering, Design and Analytics; define hypotheses and success metrics.
• Ensure changes drive incremental engagement and qualified demand, not just channel shifts.
• Communicate direction, decisions and risks clearly to stakeholders.

Skills

Product ownership

Product strategy

Analytical mindset

Activation & retention

Discovery & experimentation

Cross-functional leadership

Communication

Marketplaces / Personalisation

Job description

Senior Product Manager - Consumer Experience (m/f/d)

A career driven by you. At LeasingMarkt.de, we bring customers and dealers together to make car leasing more accessible, transparent, and efficient.

We’re looking for a Senior Product Manager to lead product direction for LeasingMarkt’s Attraction & Loyalty team. You’ll help us build stronger relationships with consumers, from their first interaction through returning visits and qualified enquiries. This is a hands-on senior individual contributor role. You’ll identify the right problems, set clear priorities and work with your team to deliver measurable improvements. Your focus will be on making LeasingMarkt a more useful part of people’s car-shopping journey: helping them discover relevant offers, giving them reasons to return and creating better-qualified demand for our dealer partners.

What you’ll do

• Own the product direction and roadmap for Attraction & Loyalty, translating customer needs and business priorities into a focused set of opportunities.
• Improve activation and ongoing engagement through experiences such as onboarding, accounts, saved offers, personalised recommendations and useful reasons to return.
• Build connected journeys across web, app and lifecycle touchpoints, working closely with CRM, Marketing and the app team. Make communication and product experiences reinforce each other.
• Use customer research, behavioural data and commercial context to understand what prevents people from taking the next meaningful step.
• Size opportunities and make explicit trade-offs. Explain why a problem deserves investment, what success looks like and what you would deprioritise to make room for it.
• Lead discovery and experimentation with Engineering, Design and Analytics. Define hypotheses, measurement and guardrails before launch, then use the results to improve, scale or stop an initiative.
• Stay accountable after delivery. Understand whether changes create incremental engagement and qualified demand, rather than simply shifting activity between channels or increasing notification volume.
• Communicate direction, decisions and risks clearly, bringing recommendations and resolving dependencies with the people needed to move the work forward.

What you’ll bring

• Experience independently owning a consumer digital product area and delivering measurable improvements for both customers and the business.
• Strong product judgment: you can shape a strategy and roadmap, not just execute a list of requested features.
• Analytical depth and curiosity. You can investigate performance, challenge assumptions, interpret experiments and recognise when the evidence is incomplete.
• A practical understanding of activation, engagement or retention, and how relevant experiences can build a lasting customer relationship.
• Strong discovery skills and the ability to combine customer insight with quantitative evidence when deciding what to build.
• A hands-on approach to execution, including attention to experience quality, technical dependencies and reliable measurement.
• Clear communication and collaborative leadership. You can work through competing priorities with engineers, designers, analysts and commercial stakeholders, and explain your decisions to senior leaders.
• Experience with marketplaces, personalisation, recommendation systems or lifecycle products would be valuable. Automotive or leasing experience is a plus, not a prerequisite.

A culture of growth

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.