Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)

Glow25; Deutschland; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working hours

One-time €500 home office allowance

40% discount on products

30 vacation days and extra leave

Company health insurance reimbursement

Pension plan contribution

Job summary

A dynamic beauty company in Berlin is seeking a Senior Creative Strategist to develop innovative content strategies for paid channels. The ideal candidate will have over 5 years of experience in performance-driven creative strategy, particularly in the D2C or beauty sectors. This role offers flexible hours, generous benefits, and a supportive culture focused on growth and development.

Qualifications

• 5+ years of experience in performance-driven creative strategy.
• Strong understanding of paid social and partner page creative mechanics.

Responsibilities

• Develop creative strategies and messaging frameworks for paid channels.
• Translate customer insights into high-converting content.
• Collaborate with teams for end-to-end asset execution.

Skills

Performance-driven creative strategy

Understanding of paid social mechanics

Storytelling skills

Analytical thinking

Structured working style

Job description

Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)

Welcome to Glow25! We are a dynamic, fast‑growing beauty and pro-aging company based in Berlin. Our heartfelt mission is to create glow moments that last—for our community and for us as a team. Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

What you’ll do

• Develop creative strategies, story angles, and messaging frameworks for paid channels and partner pages—spanning short‑form and long‑form formats, tailored for both video and written content.
• Translate customer insights and performance data into innovative, high‑converting content ideas.
• Collaborate with the Team Lead Ad Creation, Performance Marketing, Partner Pages, and the Creative Pod to execute assets end‑to‑end.
• Write briefs, scripts, hooks, and oversee creative production.
• Continuously test and optimize content formats based on performance data.
• Stay ahead of platform trends and identify new opportunities for acquisition content.
• Own end‑to‑end project management for creative delivery, business‑as‑usual and campaign updates—including timelines, stakeholder alignment, and QA.

What we’re looking for

• 5+ years’ experience in performance‑driven creative strategy (ideally D2C/beauty/wellness).
• Strong understanding of paid social and partner page creative mechanics.
• Proven track record of high‑performing ads and funnel assets.
• Excellent storytelling, analytical thinking, and briefing skills.
• Fast, structured, performance‑focused working style.

Benefits you can look forward to

• Flexible working hours and smart time tracking.
• One‑time €500 allowance to set up your perfect home office.
• Fully equipped from day one (Mac or Windows).
• €50 monthly Glow Card (≈€600 per year).
• Learning time, Glowcademy, and personal development support.
• 40 % discount on our entire product range.
• 30 vacation days + 1 personal holiday + up to 10 additional unpaid days plus New Year’s Eve off.
• Company health insurance reimburses up to €600 per year for extras.
• After probation, €600 contribution to pension plan (additional 20 % if you contribute more).
• Access to partner discounts and special offers.
• Glow25 merch and a recognised positive culture (Top Company on Kununu for five years).

Don’t hesitate to apply—especially if you’re a woman or from an under‑represented group. Even if you don’t check every box, we encourage you to apply anyway.

Job details

Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing
Industries: Food and Beverage Services

Referrals increase your chances of interview by 2x.

Get notified about new Creative Strategist jobs in Germany.