SEO & Content Management Manager (all genders)

Primal State Performance GmbH; Deutschland; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Home-office setup allowance (€500)

Monthly Glow Card (€50 per month)

40% discount on product range

30 vacation days + personal holiday

Company health insurance

Pension plan contributions after probation

Job summary

A dynamic wellness company located in Berlin is seeking an experienced SEO & Content Management Manager to lead its organic search strategy and oversee digital content systems, including a DAM platform. Candidates should have 3–5 years of experience in SEO or content management, preferably in the wellness or beauty sectors. This full-time position offers flexible work hours, a monthly allowance for home office setup, and various benefits including health insurance and a generous vacation policy.

Qualifications

• 3–5+ years of experience in SEO or content management.
• Experience in D2C wellness, beauty, or supplement sectors preferred.
• Strong understanding of organic growth levers.
• Experience with AI/LLM search and emerging AI‑driven search dynamics.
• Hands‑on experience with Shopify and digital asset workflows.
• Experience with DAM platforms (Bynder preferred).
• Highly organized, structured, and detail‑oriented.
• Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
• Excellent communication and cross‑functional collaboration.
• Ability to balance strategy with hands‑on execution.

Responsibilities

• Own organic search strategy including keyword research and on-page optimization.
• Lead visibility strategies for AI-powered search.
• Manage DAM platform (Bynder) for content organization.
• On‑Site Content Optimization: Create SEO‑informed structures for PDPs, landing pages, collections.
• Internationalisation & Scalability: Build modular content and asset frameworks for markets.

Skills

Fluent in English & German (C1‑2)

Technical SEO expertise

Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog)

Hands-on experience with Shopify

Strong interest in AI/LLM search

Organizational and detail orientation

Excellent communication skills

Tools

Bynder

Shopify

Screaming Frog

GA4

Ahrefs

SEMrush

Google Search Console

Job description

SEO & Content Management Manager (all genders)

Join Primal State Performance GmbH, a dynamic, fast-growing beauty and pro‑aging company based in Berlin. Our mission: Glow moments that last — for our community and for us as a team.

We’re looking for an experienced SEO & Content Manager to own our organic search strategy and digital content systems, including our DAM platform (Bynder), and lead SEO performance across technical, on‑page, and AI/LLM search dimensions while building scalable content infrastructure for campaigns and international expansion.

Responsibilities

• SEO Strategy & Execution: Own our organic search strategy end‑to‑end—from keyword research and competitive analysis to on‑page optimisation and E‑E‑A‑T improvements. Steer our external SEO agency, build scalable international frameworks, and ensure every launch follows SEO best practices.
• AI/LLM Search & Technical SEO: Develop visibility strategies for AI‑powered search (Google SGE, ChatGPT Search, Perplexity) and create content optimized for LLM retrieval. Lead technical audits and partner with Product/Engineering to resolve crawl, indexation, and performance issues.
• Digital Asset Management (DAM) Ownership: Take full ownership of Bynder—shaping taxonomy, metadata, tagging, and governance to keep our assets organized and accessible. Drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams.
• On‑Site Content Optimization: Develop SEO‑informed content structures for PDPs, landing pages, and collections that perform. Ensure quality and alignment through QA and support Shopify/Bynder updates when needed.
• Internationalisation & Scalability: Build modular content and asset frameworks designed to scale across markets. Create localisation guidelines and ensure our systems are ready for efficient, seamless international roll‑outs.

Qualifications

• Fluent in English & German (C1‑2) – additional languages such as French, Dutch, Italian, or Spanish are a strong plus.
• 3–5+ years of experience in SEO, content management, or digital experience management (D2C wellness, beauty, and supplement sectors preferred).
• Strong technical SEO expertise and understanding of organic growth levers.
• Experience or strong interest in AI/LLM search and emerging AI‑driven search dynamics.
• Hands‑on experience with Shopify and digital asset workflows.
• Experience with DAM platforms (Bynder experience is a strong plus).
• Highly organised, structured, and detail‑oriented.
• Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
• Excellent communication skills and ability to collaborate cross‑functionally.
• Comfortable balancing strategic work with hands‑on execution.

Benefits & Perks

• Flexible working hours and smart time tracking.
• One‑time €500 allowance for a home‑office setup.
• Fully equipped from day one – Mac or Windows.
• Monthly Glow Card (€50 per month, €600 a year).
• Learning opportunities through Glowcademy, dedicated learning time, and personal development support.
• 40% discount on our entire product range.
• 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off; New Year’s Eve off.
• Company health insurance covering up to €600 per year for vision aids, alternative medicine, or dental cleanings.
• After probation, €600 contributed to pension plan – extra 20% if you add more.
• Exclusive partner perks via corporate benefit platforms.
• Glow25 merch and team‑spirit culture; recognised as a Top Company on Kununu for five years.

We Invite Applicants From All Genders and Backgrounds

Don’t hesitate! Especially if you’re a woman or from an under‑represented group. Even if you don’t tick every box, we encourage you to apply. A diverse range of perspectives strengthens us and helps fulfil our mission.

Employment Details

• Seniority level: Associate
• Employment type: Full‑time
• Job function: Marketing
• Industries: Food and Beverage Services