Senior Creative Copywriter (f / m / x)

AUTO1 Global Services SE & Co. KG; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading digital automotive platform in Berlin is seeking a Senior Creative Copywriter to enhance brand voice across channels. In this role, you'll produce impactful advertising copy, utilize AI tools for messaging, and collaborate within a vibrant, multi-national team. The ideal candidate has 6–8 years of experience in copywriting, a strong command of German and English, and the ability to mentor junior writers. Join us in reshaping the automotive industry with innovative storytelling and technology.

Leistungen

30 days of vacation

Flexible working hours

Education budget for training

Diverse international workplace

Discounts on well-known brands

Free access to Headspace

Qualifikationen

• 6–8 years of experience in copywriting across advertising and digital mediums.
• Strong ability to translate strategies into compelling copy and storytelling.
• Experience with AI copy tools and passion for creative technology.

Aufgaben

• Create high-impact advertising copy tailored to brand objectives.
• Manage multi-channel copy projects ensuring on-time delivery.
• Mentor junior writers while collaborating cross-functionally.

Kenntnisse

Copywriting

Project management

Cross-channel marketing

Collaboration

Fluent in German and English

Tools

AI-driven tools

Jobbeschreibung

Senior Creative Copywriter (f / m / x)

Company Description

Are you a master of words who’s excited by both creative storytelling and next‑generation technology? At AUTO1 Group, Europe’s leading online car platform, we’re looking for a Senior Copywriter / Senior Copywriting Manager to shape the voice of our brands—Autohero and wirkaufendeinauto.de—across every platform and region, while pioneering the integration of AI‑powered content creation tools.

In this pivotal role, you’ll drive the messaging behind breakthrough campaigns and customer experiences, embrace cutting‑edge tools like custom GPTs, and act as a senior creative engine within our ambitious marketing team.

What we offer :

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well‑known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work‑life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well‑being is crucial for your personal and professional success. Release tension with free access to Headspace!

Apply by uploading your CV

Job Description

• Create high‑impact advertising copy and campaign concepts, grounded in past performance results and tailored to future brand and business objectives.
• Take self‑driven ownership of complex, multi‑channel copy projects—coordinating with other writers and stakeholders to ensure seamless, on‑time delivery.
• Design, test, and refine AI‑driven tools (e.g., Custom GPTs), and actively champion their rollout so that all teams can produce brand‑compliant copy at scale.
• Translate campaign objectives, brand strategy, and market insights into persuasive messaging frameworks, headlines, and calls to action that move hearts and drive results.
• Leverage existing performance data and A / B test results from analytics and marketing teams, identifying actionable insights and translating them into stronger, more effective copy and messaging approaches.
• Mentor junior writers and freelancers, and collaborate as the go‑to copy expert with Brand, Activation, Product, and Digital teams on key projects.

Qualifications

• 6–8 years of hands‑on copywriting experience with a track record in advertising, digital, CRM, and cross‑channel consumer brand environments.
• Exceptional ability to translate strategic and creative briefs into compelling storytelling, modular copy frameworks, and adaptable content.
• Experience with AI‑powered copy / automation tools (e.g., prompt design, Custom GPTs) and a passion for scaling creative excellence with technology.
• Strong project management, organizational, and communication skills, with the ability to juggle multiple priorities at a high standard and pace.
• Confident collaborating cross‑functionally and mentoring junior talent; respected as a “quality gatekeeper” for messaging.
• Fluent German and English (other additional European languages a strong plus).

Contact

Catalina Tear

AUTO1 Group is Europe’s leading digital automotive platform. As a dynamic tech company, we are revolutionizing the automotive industry with our brands wirkaufendeinauto.de , AUTO1.com and Autohero . Our strong team of 6,000 people is dedicated to making Europe‑wide car trading and transport as fast and stress‑free as possible for our customers. Join us, building the best way to buy and sell cars online.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non‑merit factor.

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