Search Engine Optimization Manager

Digital Waffle; Berlin; On-site; EUR 59,000 - 72,000; Full time

Job summary

Digital Waffle is hiring an SEO Manager to own and execute the SEO strategy for a portfolio of high-performing affiliate websites across multiple markets. This hands-on role covers on-page and off-page optimization, content-led growth, and strong collaboration with publishers and partners.

You will drive rankings, traffic, and revenue with a genuine ownership mindset, leading initiatives from research through to go-live, in a fast-paced, entrepreneurial environment.

Qualifications

• Proven SEO strategy leadership in affiliate marketing
• Content-led SEO expertise
• Hands-on link-building experience
• Commercial mindset linking SEO to revenue
• Native German and fluent English
• Strong analytical skills and prioritization
• Thrives in fast-paced, entrepreneurial environments
• Experience with publishers or publisher partnerships
• Experience in iGaming or affiliate marketing desirable

Responsibilities

• Own the SEO strategy across a portfolio of high-performing affiliate websites
• Launch new affiliate sites from concept through to go-live across multiple markets
• Drive both on-page and off-page SEO performance to increase rankings, traffic and revenue
• Develop and execute content-led SEO strategies that deliver long-term organic growth
• Lead backlink acquisition and link-building campaigns to strengthen domain authority
• Manage relationships with publishers, agencies and external partners
• Identify new market opportunities through keyword research, competitor analysis and market sizing
• Work closely with Product, Content and commercial teams to prioritise high-impact SEO initiatives

Skills

SEO Strategy

Affiliate Marketing

Content SEO

Link Building

Analytics

Multilingual (German-English)

Prioritization

Fast-paced Environment

Publisher Partnerships

Job description

A fast-growing performance marketing business is hiring an SEO Manager to drive the growth of a high-performing affiliate portfolio across multiple international markets.

This is a strategic, hands-on role where you’ll own SEO performance across multiple content-led websites and launch new affiliate projects from the ground up. You’ll have genuine ownership over strategy, execution and commercial outcomes while working closely with some of the world’s largest publishing partners.

Role: SEO Manager

Salary: Up to €65,000

What you’ll be doing

• Own the SEO strategy across a portfolio of high-performing affiliate websites
• Launch new affiliate sites from concept through to go-live across multiple markets
• Drive both on-page and off-page SEO performance to increase rankings, traffic and revenue
• Develop and execute content-led SEO strategies that deliver long-term organic growth
• Lead backlink acquisition and link-building campaigns to strengthen domain authority
• Manage relationships with publishers, agencies and external partners
• Identify new market opportunities through keyword research, competitor analysis and market sizing
• Work closely with Product, Content and commercial teams to prioritise high-impact SEO initiatives

What you’ll need

• Proven experience leading SEO strategy within affiliate marketing, publishing or high-growth digital businesses
• Excellent knowledge of content-led SEO, on-page optimisation and off-page SEO strategies
• Hands-on experience running successful link-building campaigns
• Strong commercial understanding of how SEO drives traffic, conversions and revenue
• Native German and fluent English, with the ability to work confidently across both languages
• Strong analytical skills with the ability to prioritise work based on commercial impact
• Comfortable operating within fast-paced, entrepreneurial environments
• Experience working with publishers or publisher partnerships would be highly advantageous
• Experience within iGaming or affiliate marketing is highly desirable, although not essential