SEO Manager (m/f/d)

Free resume; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

WLX is seeking an SEO Manager to Own and grow an affiliated portfolio. You will drive revenue from existing sites and guide new sites from concept to live launch, handling keyword clustering, content structure, and stakeholder coordination.

You will collaborate with major publishers, turning industry updates into actionable plans, and contribute to a fast-paced startup culture with real ownership. Proactive, analytical, and results-driven, you will navigate both German and English environments.

Qualifications

• Extensive hands-on SEO experience in on-page and off-page work.
• Fluent in German and English with stakeholder communication.
• Strong data-driven decision making with metrics.

Responsibilities

• Drive revenue growth on existing affiliate sites: develop and implement long-term SEO strategies and own on-page and off-page work.
• Improve and maintain rankings on key money pages: run content audits, apply intent mapping, and improve CTR and SERP feature capture.
• Lead backlink campaigns: build and execute link-building strategies across multiple affiliate sites with agencies and partners.
• Help take new affiliate sites live: own keyword clustering, topic mapping, and content structure based on market research and coordinate with stakeholders to launch from scratch.
• React fast to Google updates: assess impact, determine causes, and recover traffic with a clear plan.

Skills

SEO expertise

German/English

Analytical thinking

Proactive

Startup environment

Affiliate marketing

iGaming experience

Job description

Job Description

About the Job

We're looking for an SEO Manager to get hands‑on with our affiliate portfolio and grow it. You'll work directly with some of the biggest publishers in the world, and your work will show up in the numbers — fast.

You'll work across two areas: driving more revenue out of affiliate sites that are already live, and helping take brand‑new sites from a blank page to go‑live — keyword clustering, content structure, stakeholder coordination, the whole build. Every Google update, every new market, every publisher conversation is something you'll get your hands on.

At WLX, SEO isn't a support function — it's a driving force. We have the resources, the management backing, and the hands‑on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs.

This is what you'll do

• Drive revenue growth on existing affiliate sites: Develop and implement long‑term SEO strategies, and own the on‑page and off‑page work that moves the needle.
• Improve and maintain rankings on key money pages: Run content audits, apply intent mapping, and improve CTR and SERP feature capture on your highest‑value pages.
• Lead backlink campaigns: Build and execute link‑building strategies across multiple affiliate sites, working with agencies, forums, and outreach partners to strengthen domain authority.
• Help take new affiliate sites live: Own keyword clustering, topic mapping, and content structure based on market and competitor research, and coordinate with stakeholders to get new sites launched from scratch.
• React fast when the landscape shifts: Assess the impact of Google algorithm updates, figure out what happened and why, and put a clear plan in place to recover traffic — without getting stuck in the noise.

This is what you’ve got

• Extensive SEO experience, with strong, hands‑on expertise in both on‑page and off‑page work, and a track record of driving organic growth at scale.
• Fluent in German and English, confident in operating with stakeholders in both languages.
• Strong analytical thinking and prioritisation skills — you know what moves the needle and can back your decisions with data.
• Proactive and self‑motivated, comfortable owning your workstream without needing to be told what's next.
• Comfortable working in a fast‑paced, flat, startup‑style environment.
• Experience in iGaming or other affiliate marketing industries is a plus.