SEO Manager

Digital Waffle; Deutschland; Hybrid; EUR 59,000 - 72,000; Full time

Job summary

Digital Waffle in Berlin leads a fast-growing performance marketing business and seeks an SEO Manager to own the strategy across multiple affiliate sites. You will launch new affiliate projects in several markets, drive rankings, traffic and revenue through content-led SEO, and manage relationships with publishers and partners.

The role requires native German and fluent English, hands-on SEO execution, and the ability to prioritise high-impact initiatives in a fast-paced environment.

Qualifications

• Experience leading SEO strategy in affiliate marketing, publishing or fast-growing digital businesses.
• Excellent knowledge of content-led SEO, on-page and off-page optimization.
• Hands-on experience running successful link-building campaigns.
• Strong commercial understanding of how SEO drives traffic, conversions and revenue.
• Native German and fluent English, able to work across both languages.

Responsibilities

• Own the SEO strategy across a portfolio of high-performing affiliate websites.
• Launch new affiliate sites from concept through go-live across multiple markets.
• Drive on-page and off-page SEO performance to increase rankings, traffic and revenue.
• Develop and execute content-led SEO strategies delivering long-term organic growth.
• Lead backlink acquisition and link-building campaigns to strengthen domain authority.
• Manage relationships with publishers, agencies and external partners.
• Identify new market opportunities through keyword research, competitor analysis and market sizing.
• Work closely with Product, Content and commercial teams to prioritise high-impact SEO initiatives.

Skills

SEO strategy

Affiliate marketing

Content-led SEO

Link-building

Analytics

German native

English fluent

Job description

A fast-growing performance marketing business is hiring an SEO Manager to drive the growth of a high-performing affiliate portfolio across multiple international markets. This is a strategic, hands-on role where you'll own SEO performance across multiple content-led websites and launch new affiliate projects from the ground up. You'll have genuine ownership over strategy, execution and commercial outcomes while working closely with some of the world's largest publishing partners.

Role: SEO Manager

Salary: Up to €65,000

Location: Berlin (German speak remote candidates considered)

What you'll be doing

• Own the SEO strategy across a portfolio of high-performing affiliate websites
• Launch new affiliate sites from concept through to go-live across multiple markets
• Drive both on-page and off-page SEO performance to increase rankings, traffic and revenue
• Develop and execute content-led SEO strategies that deliver long-term organic growth
• Lead backlink acquisition and link-building campaigns to strengthen domain authority
• Manage relationships with publishers, agencies and external partners
• Identify new market opportunities through keyword research, competitor analysis and market sizing
• Work closely with Product, Content and commercial teams to prioritise high-impact SEO initiatives

What you'll need

• Proven experience leading SEO strategy within affiliate marketing, publishing or high-growth digital businesses
• Excellent knowledge of content-led SEO, on-page optimisation and off-page SEO strategies
• Hands-on experience running successful link-building campaigns
• Strong commercial understanding of how SEO drives traffic, conversions and revenue
• Native German and fluent English, with the ability to work confidently across both languages
• Strong analytical skills with the ability to prioritise work based on commercial impact
• Comfortable operating within fast-paced, entrepreneurial environments
• Experience working with publishers or publisher partnerships would be highly advantageous
• Experience within iGaming or affiliate marketing is highly desirable, although not essential