Sales Manager – Europe | Utility-Scale Energy Storage
Key Responsibilities
European Market Development
- Develop the European utility-scale BESS market and identify key markets, customers, projects, and business opportunities.
- Monitor European energy storage markets, policies, grid regulations, market mechanisms, and industry trends.
- Develop and execute regional sales and market development strategies in close collaboration with the European and HQ teams.
Key Account & Customer Development
- Develop and maintain relationships with key customers, including IPP/investors, project developers, system integrators (SI), EPCs, utilities, and energy companies.
- Build customer maps and identify key decision-makers and stakeholders within target accounts.
- Manage the commercial process from initial engagement and needs analysis through solution coordination, negotiation, contract signing, and project follow-up.
- Identify and develop large-scale BESS opportunities, including grid-scale storage, standalone BESS, and renewable energy + storage projects.
- Track project pipelines, including project scale, developers/investors, EPC/SI partners, grid connection status, development timeline, and procurement plans.
- Work closely with product, engineering, and technical teams to develop suitable PCS/BESS solutions and drive projects from opportunity identification to execution.
Partnership & Ecosystem Development
- Build and maintain a local network of developers, investors, SI/EPCs, utilities, and other energy-sector partners.
- Explore strategic partnerships, joint project development, and other collaboration opportunities across the European energy storage ecosystem.
Cross-functional Collaboration
- Act as a key interface between European customers/partners and Inovance's teams in Europe and China.
- Coordinate with sales, product, R&D, technical support, delivery, and after-sales teams to ensure efficient project execution.
- Participate in customer visits, industry events, exhibitions, and technical/business activities across Europe.