Sales Manager

Anker Innovations; München; On-site; EUR 70,000 - 120,000; Full time

Job summary

Anker Innovations’ eufyMake team in München seeks a Sales Manager to drive growth in Germany and the DACH region, owning vertical-channel expansion from the ground up.

You will acquire vertical customers such as educational institutions and maker spaces, manage distributor relationships, and lead regional trade shows and product experiences to expand brand reach.

Fluency in English is required; German or French is a plus. You will collaborate closely with HQ to shape the creative-tools strategy.

Qualifications

• Marketing, Business Management, or a related field.
• 3+ years of sales or GTM experience in consumer electronics or creative-tools industries (North America or Europe experience preferred).
• Proven success acquiring vertical customers such as educational institutions or maker spaces.
• Familiarity with the European trade show ecosystem, with experience in exhibiting and event planning.
• Passion for the creative-tools category, with an understanding of 3D printing, laser engraving, and related applications.
• Excellent customer communication and business negotiation skills.
• Fluent in English for independent business communication; German or French is a plus.
• Strong collaboration skills and the ability to work effectively with HQ teams.

Responsibilities

• Expand professional vertical customers, including niche distributors, educational institutions, and maker spaces.
• Build and manage a tiered customer database, segmenting and prioritising accounts.
• Design tailored sales solutions and customised product bundles for vertical clients, including in-store business development.
• Operate and grow vertical distribution channels (e.g., Maker / DIY professional channels).
• Manage distributor relationships, and develop channel policies and incentive programmes.
• Monitor channel sales data and continuously optimise channel efficiency.
• Lead participation in European trade shows to drive customer acquisition.
• Organise offline product experience events, workshops, and other localised marketing activities.
• Leverage event networks to build industry connections.
• Deeply understand vertical market demand and track competitor activity.
• Feed product improvement insights back to support product iteration.
• Produce vertical market reports to support strategic decision-making.

Skills

Sales / GTM experience

English fluency

German language

Negotiation

Collaboration

Customer communication

Channel management

Education

Marketing, Business Management or related field

Job description

We're looking for a Sales Manager - eufyMake to drive growth for our creative-tools brand across Germany and the wider DACH region. eufyMake empowers makers with 3D printing and laser engraving technology - and we need someone who lives and breathes this space to own our vertical-channel expansion from the ground up.

What You'll Do

1. Customer Acquisition

• Expand professional vertical customers, including niche distributors, educational institutions, and maker spaces.
• Build and manage a tiered customer database, segmenting and prioritising accounts.
• Design tailored sales solutions and customised product bundles for vertical clients, including in-store business development.

2. Vertical Channel Operations

• Operate and grow vertical distribution channels (e.g., Maker / DIY professional channels).
• Manage distributor relationships, and develop channel policies and incentive programmes.
• Monitor channel sales data and continuously optimise channel efficiency.

3. Regional Events & Trade Shows

• Lead participation in European trade shows (e.g., Maker Faire) to drive customer acquisition.
• Organise offline product experience events, workshops, and other localised marketing activities.
• Leverage event networks to build industry connections.
• Deeply understand vertical market demand and track competitor activity.
• Feed product improvement insights back to support product iteration.
• Produce vertical market reports to support strategic decision-making.

What You Bring

• Marketing, Business Management, or a related field.
• 3+ years of sales or GTM experience in consumer electronics or creative-tools industries (North America or Europe experience preferred).
• Proven success acquiring vertical customers such as educational institutions or maker spaces.
• Familiarity with the European trade show ecosystem, with experience in exhibiting and event planning.
• Passion for the creative-tools category, with an understanding of 3D printing, laser engraving, and related applications.
• Excellent customer communication and business negotiation skills.
• Fluent in English for independent business communication; German or French is a plus.
• Strong collaboration skills and the ability to work effectively with HQ teams.

Why Join Us

• Build a brand's vertical channel from the ground up with real ownership
• Represent an innovative creative-tools brand in a fast-growing category
• High autonomy in a lean, global, fast-moving team