Brand Marketing Manager

Anker Innovations; München; On-site; EUR 70,000 - 110,000; Full time

Job summary

Anker Innovations is seeking a Brand Marketing Manager for Germany to shape eufyMake's presence across DACH and France. You will lead brand strategy, drive integrated campaigns, and design non-traditional paths with creator communities that inspire purchase decisions.

You’ll use user-first insights, translate culture into locally resonant content, and partner with designers, artisans, and retailers. Collaboration with global teams will bring creative campaigns to life across Europe.

Qualifications

• Background in Marketing, English, German preferred.
• 4+ years in brand marketing or integrated marketing communications.
• Fluent in English; German proficiency is a plus.

Responsibilities

• Lead brand strategy and integrated marketing across DACH/France.
• Identify real decision drivers behind DIY purchases with a user-first approach.
• Design non-conventional paths: creator communities, experiential activations, UGC ecosystems.

Skills

Brand strategy

Integrated marketing

Cross-cultural comms

Creator collaborations

Trend spotting

Education

Marketing/Business background

Job description

Brand Marketing Manager – Germany (eufyMake)

Anker Innovations

The Role

eufyMake's UV Printer is an emerging creative DIY category. Unlike traditional consumer electronics, purchase decisions here are driven less by specs and price comparison, and more by inspiration, creative identity, and community belonging. We're looking for a Marketing Manager who can think from the user's perspective, uncover what truly drives purchase decisions in this new category, and build marketing approaches that go beyond the conventional 3C playbook.

What You'll Do

• Lead brand strategy and integrated marketing execution for eufyMake across the DACH/France markets, translating brand positioning into on-the-ground campaigns that resonate locally.
• Take a user-first approach to identify the real decision drivers behind creative DIY purchases — inspiration, self-expression, community identity — rather than defaulting to standard conversion-funnel logic.
• Break away from traditional 3C marketing paths by designing non-conventional approaches: creator community building, experiential/offline activations, UGC-driven content ecosystems, and culturally relevant social campaigns.
• Stay closely attuned to European culture (especially German/French), trending topics, and overseas social platforms, turning cultural insight into timely, locally resonant content and campaigns.
• Build and nurture long-term relationships with creators and makers (Etsy sellers, artisans, designers) to deepen brand penetration in vertical creative communities.
• Partner with flagship retail teams to design in-store creative showcases, workshops, and experiential events that bring the brand to life offline.
• Track emerging DIY/creative consumer trends and feed user insights back into product and content strategy.
• Work cross-functionally with global brand, product, and regional teams — synthesising information clearly and communicating effectively across cultures and time zones.

What You Bring

• Background in Marketing, English, German, International Business, or Finance preferred.
• Fluent in English (written and spoken); German proficiency is a plus.
• 4+ years of experience in brand marketing or integrated marketing communications, with proven skills in brand strategy and execution.
• Passionate about European culture, and familiar with overseas social media platforms and trending topics.
• Proactive, detail-oriented, and execution-driven; strong logical thinking and comprehension skills, with the ability to synthesise information and communicate effectively across teams.

Why Join Us

• Build a new creative DIY category from the ground up — beyond the conventional playbook
• Real ownership over brand strategy and integrated marketing in DACH/France
• Join a lean, global, fast-moving team behind category-leading consumer tech brands