Growth Marketing Manager, DACH (Germany)

M-Files; Berlin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Ownership of a high-impact region

Best-in-class tech support

Supportive international team

Flexibility and autonomy

Job summary

A leading document management company in Berlin is seeking a Growth Marketing Manager for Germany & Austria. This role involves driving regional demand generation, collaborating closely with sales teams, and localizing global marketing campaigns. The ideal candidate will have over 4 years of experience in B2B SaaS marketing, a strong understanding of the DACH market, and proficiency with tools like Salesforce and HubSpot. This position offers a high-impact opportunity to shape growth strategies across the region.

Qualifications

• 4+ years of experience in a marketing role within B2B SaaS.
• Proven track record of generating pipeline and influencing revenue.
• Experience working with IT and business decision makers.

Responsibilities

• Drive regional demand generation across the region.
• Localize global campaigns for DACH market.
• Oversee regional digital marketing agency.
• Support co-marketing activities with partners.
• Improve lead to qualified opportunity conversion.
• Provide data-driven regional reporting on campaigns.
• Coordinate local content creation and communications.
• Plan and execute regional events.

Skills

Native-level German speaker

Excellent English communication skills

Experience in field-marketing or demand generation

Strong understanding of German and Austrian markets

Skills with tools like Salesforce or HubSpot

Analytical yet creative mindset

Collaborative and communicative

Education

Bachelor's degree or equivalent

Tools

Salesforce

HubSpot

6sense

Job description

About M-Files

M-Files is the leader in Context-First Document Management, transforming the way organizations work by ensuring every document is instantly understood in context. Powered by our unique Enterprise Knowledge Graph and Aino, our trusted AI orchestration layer, we help companies eliminate operational friction, boost productivity, and build AI-ready foundations for the future. With 6,000+ customers globally, M-Files is redefining how businesses collaborate, automate, and scale in the AI era. For more information, visit www.m-files.com.

Your mission

As the Growth Marketing Manager for Germany & Austria, you will own pipeline generation, regional activation, and the growth strategy across the region. You will work hand-in-hand with regional SDRs, BDRs, Sales Leaders, and AEs to design, execute, and optimize programs that generate high-quality pipeline and revenue.

This role is highly collaborative, commercially driven, and central to regional success. You will operate as a strategic partner to sales - ensuring that marketing is not only generating demand, but actively supporting pipeline progression, deal acceleration, and revenue outcomes.

What you will do

• Drive regional demand generation across the region, working closely with Sales, SDRs, BDRs, and a regional digital agency to create and scale programs that consistently deliver high‑quality pipeline
• Localize and adapt global campaigns, messaging, and assets to ensure strong resonance and performance in the DACH market
• Oversee a regional digital marketing agency, ensuring successful execution of paid search and social programs that deliver brand awareness, high quality pipeline, and revenue
• Support strategic German & Austrian partners and Partner Marketing Managers, to plan and execute co‑marketing activities that accelerate partner-attributed pipeline
• Develop targeted outreach and follow‑up plays together with SDRs to improve conversion from leads to qualified opportunities
• Support Sales Leader and AEs with insights, tailored content, micro‑campaigns, and account‑specific marketing tactics that help progress active deals
• Provide data‑driven regional reporting on what is working, what is not, and where to invest next to maximize pipeline and revenue
• Strengthen brand presence in the region by coordinating local content creation, customer stories, and in‑market communications
• Lead the planning, budget and execution of key regional events (Trade shows, webinars, roadshows, hosted events, PPL programs, etc.) to build awareness, engage prospects, and create new opportunities
• Foster strong collaboration loops between Sales and Marketing to align priorities, share learnings, and continuously improve marketing effectiveness.

Who You Are

• Native-level German speaker with excellent English communication skills
• 4+ years of experience in a field-marketing or demand generation role, preferably within a high-growth B2B SaaS environment.
• Proven track record of generating pipeline and influencing revenue through integrated marketing programs
• Strong understanding of the German and Austrian markets, preferably with proven experience targeting IT & Business decision makers at manufacturing and/or professional services enterprises
• Skilled with tools like Salesforce, HubSpot, 6sense, or similar - this role is a balance of strategic planning and hands‑on execution
• Collaborative, communicative, and energized by working closely with Sales, SDRs, and cross-functional teams
• Analytical yet creative, with a test-and-learn mindset

Benefits

At M-Files, our Guiding Principles unite us across diverse cultures and personalities:

• Make It Happen: We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
• Help Others: We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
• Love Customers: We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

What We Offer

• Ownership of a high-impact region with senior-level visibility
• A modern GTM engine supported by best-in-class tech (6sense, ZoomInfo, Gong, Salesforce)
• A supportive, international team that values initiative, curiosity, and innovation
• Flexibility, autonomy, and the ability to shape M-Files' growth across the DACH region

Ready to Make an Impact?

If you're excited to shape the next chapter of M-Files' growth in the DACH region, we'd love to hear from you.

Applications are reviewed on a rolling basis and the position will be filled as soon as we find the right candidate.

We are not sponsoring relocation for this role and will only consider applicants based in Germany.