Sales Lead | €150-200K OTE (70/30) + equity | Berlin

Bluebird; Berlin; On-site; EUR 150,000 - 200,000; Full time

Benefits offered by this job

Meaningful equity

Founders collaboration

Job summary

Bluebird is seeking the first sales leader in Berlin to own the GTM from day one, shaping the process, ICP, messaging, and forecasting to drive ARR toward 10M by 2027. You will lead a small team (2 AEs today, plus 2 SDRs to hire) and act as player-coach on strategic deals, building scalable playbooks for a fast-growing AI-enabled SaaS in the DACH region.

Collaborating with the founders on pricing, GTM, and strategy, you will lead outbound, account development, and post-sale alignment as the

Qualifications

• 3+ years of B2B SaaS sales as a top performer.
• 1-2 years managing AEs and/or SDRs.
• Experience closing land-and-expand deals (20-50K ACV landing, expanding to 100K+ ARR).
• Track record selling into mid-market customers in DACH (typical Mittelstand).
• Strong pipeline generation chops, both as IC and as manager.
• Experience building structured sales motions in early-stage scale-ups.
• Hands-on execution mindset: you still want to close, and you work well in ambiguity.
• AI-native way of working: you use AI for sales productivity and can show it.

Responsibilities

• Take the company from founder-led sales to a professional, repeatable GTM motion and grow ARR from 2-3M to 10M in 2027.
• Manage and grow the team: 2 AEs today, 1-2 AEs and 2 SDRs to be hired, more as the foundation proves out.
• Act as player-coach: run strategic deals yourself, support negotiations, build business cases, improve win rates.
• Create the repeatable AE playbook: sales process, ICP definition, messaging, call frameworks, forecasting, CRM hygiene, pipeline reviews, dashboards.
• Optimize the blueprint GTM, outbound, acquisition and account development motions together with the founder and Sales Operations.
• Work closely with post-sales to land rollouts during pilots and end-of-cycle deals.

Skills

B2B SaaS sales

Team management

Land-and-expand

Sales motions

AI in sales

Job description

There are not many opportunities where you can be the first sales leader in a company with real traction, own the entire sales function from day one, and build the GTM engine before hyper-scale hits. This is one of them:

• AI Operating System for a massive traditional industry: an analytics and workflow hub connecting people and data, automating operations for mid-market companies across DACH
• Grown from 100K to 1M ARR in recent months, expecting 3M before end of year, with a 5M ARR pipeline
• 60 customers signed, ERP integrations proven (works with any system), rollouts queued up
• First sales leadership hire with full mandate: define how the company wins accounts, build the foundation, then scale it
• A 5K-account ICP through a verticalized GTM approach, with the ambition to build a category-defining AI platform

What is expected...

• Take the company from founder-led sales to a professional, repeatable GTM motion and grow ARR from 2-3M to 10M in 2027
• Manage and grow the team: 2 AEs today, 1-2 AEs and 2 SDRs to be hired, more as the foundation proves out
• Act as player-coach: run strategic deals yourself, support negotiations, build business cases, improve win rates
• Create the repeatable AE playbook: sales process, ICP definition, messaging, call frameworks, forecasting, CRM hygiene, pipeline reviews, dashboards
• Optimize the blueprint GTM, outbound, acquisition and account development motions together with the founder and Sales Operations
• Work closely with post-sales to land rollouts during pilots and end-of-cycle deals

What you get...

• €150-200K OTE with a 70/30 split
• Meaningful equity
• Direct collaboration with the founders on pricing, GTM and strategy
• The chance to build SDR/AE processes before hyper-scale and shape category creation in AI for a traditional industry
• A clear path into broader commercial leadership as the team expands

What you bring

• 3+ years of B2B SaaS sales as a top performer, plus 1-2 years managing AEs and/or SDRs
• Experience closing land-and-expand deals (20-50K ACV landing, expanding to 100K+ ARR)
• Track record selling into mid-market customers in traditional industries in DACH (typical Mittelstand)
• Strong pipeline generation chops, both as IC and as manager
• Experience building structured sales motions in early-stage scale-ups
• Hands‑on execution mindset: you still want to close, and you work well in ambiguity
• AI-native way of working: you use AI for sales productivity and can show it