Sales Development Representative (SDR), SEO Tools

Clera Labs, Inc.; München; On-site; EUR 55,000 - 80,000; Full time

Job summary

Clera Labs, Inc. is seeking a Sales Development professional to build a qualified pipeline across the DACH region. You will engage marketing, SEO, and content leaders at mid-market and enterprise businesses through outbound calling, LinkedIn, and email.

You will research and nurture leads using AI-assisted tools, participate in industry events, and collaborate with the sales team to schedule demos. Travel within the DACH area is expected as part of outreach activities.

Qualifications

• 1–2 years in sales development or a similar prospecting or customer success role.
• Fluency in German and English with a track record of setting appointments via cold calling.
• Experience with multichannel outreach across calls, LinkedIn, and email.

Responsibilities

• Make daily cold calls to marketing, SEO, and content decision-makers to start conversations and qualify interest.
• Build and maintain lead lists using AI-assisted research, enrichment, and personalization tools.
• Run outbound campaigns across phone, LinkedIn, and email, testing messages and improving performance.
• Attend industry events and trade shows in the DACH region, engage prospects, and book meetings.
• Qualify inbound and outbound leads, schedule demos with the sales team, and keep CRM records up to date.
• Share structured feedback on objections, competitor activity, and customer pain points with the team.

Skills

German & English fluency

Cold calling

Multichannel outreach

AI prospecting tools

SEO familiarity

Travel in DACH

Tools

Clay

Apollo

ChatGPT

Job description

About the Role

Join the sales development team at an early-stage B2B content technology company, engaging marketing, SEO, and content leaders at mid-market and enterprise businesses. You will build qualified pipeline for the DACH region through thoughtful outbound prospecting and event engagement.

What You'll Do

• Make daily cold calls to marketing, SEO, and content decision-makers to start conversations and qualify interest.

• Build and maintain lead lists using AI-assisted research, enrichment, and personalization tools.

• Run outbound campaigns across phone, LinkedIn, and email, testing messages and improving performance.

• Attend industry events and trade shows in the DACH region, engage prospects, and book meetings.

• Qualify inbound and outbound leads, schedule demos with the sales team, and keep CRM records up to date.

• Share structured feedback on objections, competitor activity, and customer pain points with the team.

What We're Looking For

• 1 to 2 years of experience in sales development, business development, or a similar prospecting or customer success role.

• Fluency in German and English, with a record of setting appointments through cold calling.

• Experience with multichannel outreach across calls, LinkedIn, and email.

• Proficiency with AI-assisted prospecting tools such as Clay, Apollo, and ChatGPT.

• Experience selling SEO tools or working with SEO teams, and familiarity with buyer personas and current SEO topics such as AI Overviews and traffic loss.

• Experience participating in trade shows or industry events, and willingness to travel within the DACH region.

Compensation & Benefits

Base salary: €55,000 to €80,000 annually. Visa sponsorship is not available.

Location

On-site in Munich, Bavaria, Germany.